A Simple plan
The consumerization of business-to-business marketing is picking up speed. More B-to-B marketers are finding that cutting through the technical talk to communicate in more human terms can help build stronger customer connections.
Success by Association
10 Minutes With: Kirsten Watson of Kinaxis
Moving Beyond ‘Shrink It and pink It’
Under Armour, which found its start in the weight-filled world of football, is working to build its female customer base by promoting the beauty of sweat—and the appropriate workout gear to help wick it away.
The Gamification of Marketing Research
To incent participation in consumer panels, some researchers are working to engage panelists through gaming tactics.
Mobile surveys allow researchers to connect with consumers in real time.
News and notes from the AMA.
The Power of Personas
Persona-fication: User profiles can turn data into reference guidelines for campaign creation
Building Personas for Better Lead Nurturing
Print Job Completed
Marketing to Millennials
Segmentation by Generation
Metrics and Analytics
Pin it to Win it
10 minutes with…
Kate Manfred of Boston Consulting Group
The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers
AMA Career Resource Center
Chris Wareham of Adobe Systems Inc.
AMA Community Meetup
Check out the AMA’s latest lineup of conferences and events, and learn how you can join the action.
AMA Events and Training Series
Help Wanted: Business-Savvy Marketers
Interview with Rob Malcolm
Interview with James Speros
Consider Carefully Before You Condemn
A Moral Dilemma
Social Media’s Slippery Slope
The Glamour of B-to-B
Learning Agility: Bridging the Bifurcation Gap