FEATURES
Marketing News Premieres 2010
As we raise the curtain on a new year, the Marketing News staff and industry leaders venture to predict what hot topics will command marketers’ attention in 2010.
Inspire
In this first installment of an ongoing series called “Restart Your Engines,” you’ll learn how to rev up morale in your marketing department and kick-start post-recessionary thinking.
Search and Destroy
Polish your spy skills and win the battle for keyword and search engine optimization with this secret agent guide.
DEPARTMENTS
The Buzz
Core Concepts
E-newsletter Extra: Read all about it!
Problem Solved
How a water utility company distilled its brand message and became a household name
10 minutes with…
Duane Forrester, an SEO expert helping to power Microsoft’s Bing, explains practical ways for marketers to maximize their search results
How I Did It
Natalie Hornsby, the marketer behind the 2009 holiday must-have toy hamster line, Zhu Zhu Pets, explains how she gained—and later regained—control of media buzz
AMA Community Meetup
Check out AMA’s latest lineup of conferences and events, and learn how you can join the action
VIEWPOINTS
Social Media
Forrester Research’s Josh Bernoff tackles Twitter and ties Tweets to profitability.
Aaker on Branding
Muji possesses one of the strongest brands in Japan, and it claims that distinction by being just good enough, says Prophet’s David Aaker. Learn how an unassuming brand style sets itself apart from the bright glitz of Ginza.