75 Years in Review
We’re wrapping up our 75th anniversary celebration with closing remarks from AMA CEO Dennis Dunlap, a map of the AMA’s professional chapter network and more.
75 Years of Marketing History
Five Takes on the Fifth ‘P’
As another year of marketing comes to a close, Marketing News reached out to five industry vets to get their takes on what the fifth “P” of marketing should be.
Purpose: The Fifth ‘P’
From Research to Relationship
A Year’s Worth of Marketing in a Nutshell
The Nutcracker is a cash cow for ballet companies all over the country. Chicago-based Joffrey Ballet’s performance is the (self-proclaimed) No. 1 Nutcracker in the country and the organization banks on its promotional power to help fuel its business year-round.
News and notes from the AMA.
More and more small businesses are tapping into the power of mobile to reach customers on a hyperlocal level. Here are some tips for getting started.
An end-of-year call to action by Indianapolis-based nonprofit Wheeler Mission turned to transparency to tap into donors’ holiday spirits.
AMA’s 75 years in Marketing History
Marketing legend Philip Kotler explains why your conscience should be counted among your most important professional tools.
AMA Community Meetup
Check out the AMA’s latest lineup of conferences and events, and learn how you can join the action.
AMA event calendar
Agents of Change
All bloggers are not created equal and marketers shouldn’t treat them as such, writes columnist Jeffrey Hayzlett.
The Reincarnation of Relationship Marketing
Jagdish N. Sheth, marketing professor at Emory University, discusses the evolution of relationship marketing from share-of-wallet-focused targeting to a share-of-heart-focused