FEATURES
Play by the New Rules
Are your marketing tactics above-board? Delivered here in plain language, learn about the latest regulatory guidelines and changes on the horizon that may affect how you do your job. Coverage includes developments in social media marketing, direct marketing, green marketing, pharmaceutical marketing and more.
DEPARTMENTS
Bullet Points
How I Did It
Greg Stucky, chief research officer of Insights Now Inc., explains how research lifted a client's bottom line.
KNOWLEDGE BASE
Techno tools
The latest measurement tools help marketers prove the value of their work.
10 minutes with...
Paul Levins, executive officer and VP of corporate affairs at the Internet Corporation for Assigned Names and Numbers, is ready for marketers to claim ownership of top-level domains.
Online Research
New verification techniques qualify survey-takers and broaden the respondent pool.
10 minutes with...
Kendall Nash, manager of qualitative services at Burke Inc., explains her pre-session preparations and how she maintains involvement with online participants.
VIEWPOINT
Social Media
Forrester's Josh Bernoff explains how marketers can stay afloat as waves of customer data and intelligence crash upon them.
Aaker on Branding
Contemporary art is all about branding the artist and the residual social benefits art ownership brings, asserts Prophet Vice Chairman David Aaker. The millions spent on art's perceived value back his view.