Features
Marketing News' First Annual Exam of Executive Education.
Back to School
Three active AMA members explain their experiences of balancing school, work and life, and what they hope to achieve.
Future Considerations
Experts discuss how you know it's time to further your education and offer tips on creative ways to find funding.
Making the Grade
Rising stars in marketing academia explain how they got there.
Class in Progress
Purdue University's revamped marketing structure has the Indiana University on the road to success.
Departments
Bullet Points
Core Concepts
How to raise a blog army to help you achieve your marketing goals.
How I Do It
Stephen Dull, VP of strategy for clothier VF Corp., explains how to manage distinct brand identities and how important executive-level buy-in is to successful marketing.
Knowledge Base
Direct to Digital
Learn how direct mail marketing leaders are adding digital elements to increase trackable response rates.
Viewpoint
At C-level
DVD-renting kiosk firm Redbox is changing retail $1 at a time. Michael Krauss speaks with its marketing SVP Gary Cohen to learn how the innovative firm is thinking differently.
Master Plan
Like snowflakes, each consumer is unique, so why are marketers still chasing mass? Don E. Schultz ponders this question as he parses the Pareto Principle (aka the 80-20 rule) down to a 21st-century size.