Continued economic uncertainty and Wall Street’s bad rep are souring many consumers on investing, presenting a formidable challenge to financial services marketers. Here’s how one company is working to counteract the negative perceptions and instill consumer confidence.
GfK Report: Winners and Losers: Recession’s Impact on Perceptions of Financial Services
Crafting a National Identity
Goose Island Beer Co. is hoping that its deep roots in beer-savvy Chicago will preserve its handmade identity as the craft brand goes corporate.
A New Religion: In the birthplace of Anheuser-Busch, a craft brewery found a way to convert legions of beer drinkers into brand disciples
Marcom experts are masters of paid, earned and owned media. Here’s what sets the forms of messaging apart and how they work together.
Give a Little, Get a Lot
E-retailer Ideeli gives small businesses a spot on its virtual shelf via a social media contest.
10 Minutes with…
Bo Mattsson, CEO of Stockholm-based Cint AB, discusses marketing research’s beneficial impact on customer perception.
How I Do It
New Balance’s Stacey Howe discusses how she married her career with her personal passion.
AMA Community Meetup
Check out the AMA’s latest lineup of conferences and events, and learn how you can join the action.
AMA event calendar
Marketers—even those at powerhouse brands—need new tools to do their jobs, writes columnist Michael Krauss. He shares lessons imparted by P&G CEO Robert McDonald.
Rather than getting carried away on a wave of Big Data, the industry should learn how to channel information using marketers who know how to navigate the automated flow with human insight, writes Northwestern’s Don E. Schultz.