Give a Little, Get a Lot
More modern companies are building their businesses based on the tenet that doing good might, in fact, allow them to do well. Eyeglass maker Warby Parker places corporate social responsibility at the core of its mission to stylishly and successfully effect change around the world.
An age-old New York institution typically associated with show tunes and sequins, Broadway is competing with countless entertainment options in today’s world of live-streaming TV and movies on demand. To remain relevant, Broadway marketers are improvising new ways to connect with tech-focused audiences.
B-to-C marketers might have a lock on Facebook, but B-to-B marketers have their own social networking linchpin. Here’s how to maximize LinkedIn’s potential.
10 Minutes with…
Jim Lenskold, president of Lenskold Group, discusses the results of his study on the effectiveness of marketing automation tools in boosting revenue
AMA’s 75 Years in Marketing History
Jon Iwata, senior vice president of marketing, communications and citizenship at IBM, says that the past century of marketing has been a warm-up for the Big-Data-fueled advances that lie ahead.
AMA Community Meetup
Check out the AMA’s latest lineup of conferences and events, and learn how you can join the action.
AMA event calendar
A focus on customer experience is not only a business imperative, but also a brand differentiator, writes Forrester’s Josh Bernoff. He maps out three simple steps to measure your customer experience’s success.
Aaker on Branding
Brand relevance is an important—and often elusive—quest. Prophet’s David Aaker presents four strategies to help keep your brand in customers’ consideration sets.