Features
The Power of Swag
Promotional items such as free pens, tote bags and branded squeezie balls are fixtures at trade shows and corporate events, and they can be more than just decorative ephemera. Set the right swag strategy and you can reel in qualified leads.
Editor’s Picks:
Must the Show Go On?
Clothes Call
Experiencing Information: The New Enterprise Demand
Today’s enterprise needs to focus not just on the intrinsic quality of its data products and solutions, but on the quality of the user experience itself, which improves the relationship between its customers and its data.
Departments
The Buzz
Core concepts: Insightful Incentives
Incentives such as coupons, contests and cash rewards can motivate both employees and customers to get more engaged with your brand.
Problem Solved: Sweet Smell of Success
Fragrance company FM Group USA used Visa gift cards to incentivize its sales force and saw its sales soar.
10 minutes with: Isabelle Steiner, Tiny Prints
Isabelle Steiner, marketing director of acquisition and retention at online stationery retailer Tiny Prints, discusses how her company uses a human touch to win customers over for life.
How I do it: Keith Simmons, PrizeLogic
Keith Simmons, CEO of PrizeLogic, explains how to navigate the “WIFM factor” in interactive promotions.
AMA community meet up
Check out the AMA’s latest lineup of conferences and events, and learn how you can join the action.
Editor’s Picks:
AMA event calendar
Guest Viewpoint
Virtual Events Are Getting Less ‘Virtual’ and More ‘Local’
Social media and mobile technology are changing the way that virtual events are hosted, significantly raising the personalization and engagement quotients for attendees, writes Social27’s Ike Singh Kehal.
Maximizing Retail Promotions Using Smart Alerts
After carefully strategizing and implementing a store-level promotion, retailers should monitor the promotion in progress using an alert system to ensure its success, writes Suganth Muthaiyan of Infosys.