Features
A New Religion
In the birthplace of Anheuser-Busch, a craft brewery found a way to convert legions of St. Louis-based beer drinkers into brand disciples.
Editor’s Picks:
Bud Parent Company Tries to Be ‘Weiser’: Changes to A-B’s Marketing Driven by Cost Cutting
Green Global Brands: The New World Order
Top-Ranked Companies Talk Customer Service 101
Execs from customer satisfaction stalwarts Charles Schwab, Fox, Southwest, UPS and Wikipedia share tips on how to meet—and exceed—your customers’ needs.
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Customer Service is Marketing
The Eight Words That Say You Are Getting Bad Customer Service
Departments
The Buzz
Core Concepts: What Men Want
Marketing messages geared toward men need to push beyond the ‘frat boy’ stereotypes. Here’s some advice for reaching today’s male consumers outside of the realm of buddy bonding and beer drinking.
Problem Solved: Mission Accomplished
Mission Foods finds social marketing success by incenting customers on National Tortilla Chip Day.
10 minutes with: John Goodman, Tarp Worldwide
John Goodman, vice chairman of TARP Worldwide, discusses the role that customer service should play in an organization’s sales and marketing efforts to produce satisfied customers.
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Harnessing the Virtual Megaphone
Improving Customer Satisfaction Measurement With New Methods
How I Do it: Walter Levitt, Comedy Central
Walter Levitt explains how his experience in building Canadian broadcast brands has prepared him for his new role as executive vice president of marketing at Comedy Central.
AMA community meetup
Check out the AMA’s latest lineup of conferences and events, and learn how you can join the action.
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AMA event calendar
Viewpoints
At C-level: Connecting the Connected
Bob Pearson, who helped Dell climb out of its “Dell Hell” doldrums to become a shining social media star, says companies need to invest more energy to engage customers in the “pre-commerce” stage, writes columnist Michael Krauss.
Master Plan: What’s the U.S. Worth?
The political feuding over the U.S. debt ceiling—and the resulting downgrade of the U.S. credit rating—is devaluing U.S. brands right along with “Brand U.S.A.,” according to Northwestern’s Don E. Schultz.