Prose and Presidential Politics
Political campaigning is an exercise in elocution, and presidential candidates have to be savvy marcom strategists to craft messaging that appeals to audiences big and small. Marketing News takes a look at how Obama and Romney stack up.
The Value of ‘Hip’
Branding, positioning, PR and WOM are integral components in a tech startup’s success—all in the name of increasing the startup’s hipness quotient, expanding its reach and attracting the ad dollars or VC funding needed to keep the lights on.
Cultivating brand advocates should be at the top of your priority list. Here’s how to get your best customers talking.
To forge new business connections, marketing agency MEplusYOU launches a hypertargeted B-to-B direct mail campaign.
10 Minutes with…
Jon Ferrara, founder and CEO of Nimble, discusses the evolution of CRM.
AMA Community Meetup
Check out the AMA’s latest lineup of conferences and events, and learn how you can join the action.
Agents of Change
Get into battle mode when crafting your marketing plan this fall, says columnist Jeffrey Hayzlett.
Communispace’s Katrina Lerman shares the key lessons that her company learned when adapting its business to suit the Chinese marketplace.