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FeaturesCover StoryExpanding the NetworkRebecca Van Dyck, Facebook’s new head of consumer marketing, has spent her career building global brands. Now she’s tasked with building out the social network’s raison d’être for an international audience.Success by Self-DeprecationThe Onion, an iconic “news” outlet, is diving into the content marketing game and big brands are signing on, hoping that a self-deprecating sense of humor resonates authentically with ad-agnostic millennials.
Editor’s Pick:Training Series: Content Marketing
DepartmentsThe BuzzNews and notes from the AMA.Core ConceptsGlobal Comprehension
Editor’s Pick:Webcast: Translation for the Global Marketplace: Are You Ready? The Perils of Using Automated Translation on Your WebsiteSnapshotThinking Big
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MarcomIf you Want to Pitch Better, Pitch Smarter
Editor’s Picks:Manage Your MessageTraining Series: Integrated Marketing Communications10 minutes with…Kirsten Watson of Kinaxis Inc.
Editor’s Pick:Humorous Content Marketing for Serious B-to-B BrandsWhite Paper: Master the 5 Laws of Content MarketingAMA Career Resource Center Back PageMonica Menghini of Dassault SystèmesAMA Community Meetup
Thought LeadershipExpert InsightsOn the Radar: Finding the Next Big Thing From Positioning to FramingAre You Ready for Digital Disruption? 10 Leadership Strategies for 2013 FeaturePromoting the Value of Sustainably Minded Purchase Behaviors
Editor’s Picks:The Super Bowl Is ‘Geaux-ing’ GreenInterbrand’s Global CEO Discusses Best Global Green Brands
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