Pointillism in Pixels
Positioning bricks-and-mortar art institutions to succeed in this digital age means more than staging the occasional video exhibit to get consumers to turn off their technology and step through the turnstiles. Two New York museums take innovative approaches to make art come to life online and off.
Data From Deliberation
Flesh out your segmentation process by analyzing the criteria on which your customers’ purchase decisions are made.
Facebook, twitter and LinkedIn can pack a positive sales punch for b-to-b marketers. Here’s how.
A New York eatery turns to foursquare to keep customers coming back for salty seconds.
10 Minutes With...
Julie A. Ask of Forrester Research Inc. discusses how mobile analytics could help marketers put the channel to better use.
AMA’s 75 Years in Marketing History
Jordan Louviere offers six suggestions to help position academic research in marketing as a valued resource for those outside of academia.
AMA Community Meetup
Check out the AMA’s latest lineup of conferences and events, and learn how you can join the action.
AMA event calendar
Sally Blount, dean of the Kellogg School of Management at Northwestern University, takes a textbook approach to positioning the business school, writes columnist Michael Krauss.
Northwestern’s Don E. Schultz argues that the “impact factor” system of rating academic journals often results in devaluing academic research.