The American Marketing Association publishes a variety of magazines and journals directed to practitioners and academics. Considered leaders in their respective fields, these publications provide readers with leading edge ideas, strategic thinking and practical solutions to challenges facing marketers.
Marketing News
Marketing News, a biweekly tabloid, is the official publication of the American Marketing Association and is included with your AMA membership. Marketing News has a fresh take on all aspects of marketing, from advertising to sales, b-to-b to CPG, research to promotion. The magazine looks at the issues driving marketing, while also covering the industry’s basics and the core concepts around which winning programs are built.
AMA Magazines
If you're a decision maker, you know that making intelligent management decisions involves a lot more than tactics. You need reliable information on a range of marketing strategies that affect your business. Articles written by leading experts cover these important topics areas in Marketing Management, Marketing Research and Marketing Health Services.
AMA Journals
The American Marketing Association publishes four of the leading marketing journals in the field: Journal of Marketing, Journal of Marketing Research, Journal of International Marketing and the Journal of Public Policy & Marketing. Each is considered the premier publication in its respective specialty. These journals connect you with marketing’s most accomplished and forward-thinking professionals and academics.
AMA Newsletters
AMA produces a wide variety of professional e-mail newsletters to help you keep in touch with the latest developments in the marketing profession. The MarketingPower Personalized Newsletter includes the top news of the day while more specialized titles, including Marketing Matters, Marketing Thought Leaders, Marketing Researchers, and MarketingAcademics@AMA, give a more in-depth view of the
Directories
In print and online, the annual M Guide: The AMA’s Essential Marketing Directory is the go-to resource for marketing products, services and AMA members. The M Guide print directory features display ads, company descriptions and a list of AMA members. Articles about best practices in marketing and other relevant information make this an even more valuable resource for marketers—one referred to all year long.
In addition, there are special directories published during the year offer you the chance to tie your message to a special topic:
• Marketing Research Services
• Focus Group Facilities and Moderators
• Marketing Consultants and Consulting Services
• International Research Firms
• Interactive Marketing Services
• Multicultural Marketing Firms
• Customer Satisfaction Firms
• Direct Marketing Services
• Marketing Research Service Roll
• Net Research Services