Current Issue
Fall 2008
The Inside Story
Marketing from within creates ambassadors for your hospital’s brand.
By Susan Alcorn, Marty Campanello, and David Grossman
What’s in Store?
How different communication channels affect consumer choice.
By Michael Latta, Mark Mitchell, and Thomas Anderson
My Life as an Interim CMO
How a short-term consultant helps hospitals find their focus.
By Candace Quinn
Table Manners
Focus groups can be a powerful research tool for healthcare.
By David Marlowe
Health Literacy
What you don’t know can hurt your hospital.
By Nadine A. Bendycki