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Marketing Research  

Current Issue
Fall 2008

Features
Ouch! 
Common errors in marketing research—and how to fix them.
By Phil Rosenzweig


Building a Research Community
Customer community councils help foster dialogue with customers.
By Jamie Hamilton, Marco Vriens and Misia Tramp


Look Before You Leap
Does cross-sell always lead to higher profits?
By Denish Shah and V. Kumar


Back to the Drawing Board
Research helps create clear design goals—and better products.
By Youngchan Kim, Yongseob Kim, Hangseob Lim and  Naresh K. Malhorta

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