Features
How Informative Is Your Segmentation?
A simple new metric yields surprising results.
By Pieter Sheth-Voss and Ismael E. Carreras
Taming the Troublemaker
A critique of averaging over orderings as an approach for managing multicollinearity.
By Terry H. Grapentine
What Are Your Customers Saying About You?
Researchers examine the relationship between satisfaction, loyalty and complaint behavior.
By Naresh K. Malhotra, James Agarwal and Nelson Oly Ndubisi
Column
Marketing Mix
By Terry H. Grapentine
Departments
Software Review
Generalized Structured Component Analysis
By Ken Deal
Qualitative Reflections
The Most Important Questions Are the Ones You Ask the Client
By Naomi R. Henderson
Beg to Differ
The Three Little Suits: A Fairy Tale
By Paul Richard McCullough
Social Media
Belief, Trust, Gender and Social Shopping
By Karen Stuth and Joan Mancuso
Backtalk
The Causation Conundrum
By Terry H. Grapentine