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Marketing Research  

Fall 2009 Table of Contents

Features
Causal Analysis to the Rescue
How to find success factors from survey data.
By Frank Buckler


The Psychology of Buying
What decision strategies do buyers use to choose brands and products?
By Michael G. Mulhern


Let Them Do Battle
Tournament-based conjoint modeling identifies effective message combinations.
By Rich Durante, John Hartman and Michael Feehan

 

 

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