About AMA

Marketing Research, a quarterly publication, addresses the business needs of marketing research professionals. By publishing articles on management trends and applications of research marketing, the magazine promotes career development and advances the science and ethical practice of marketing research.

Marketing Research is tailored specifically to managers of marketing research activities. Researchers and managers count on this quarterly resource to help stay on top of current methodologies and issues, management concerns and the latest books and software. Inside you’ll find in-depth analysis of research applications and heated debates that challenge conventional ideas about the state of marketing research today—and tomorrow.

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Chuck Chakrapani
Editor, Marketing Research
Faculty of Business/CSCA
Ryerson Business Building (RBB 3-081)
575 Bay Street
Toronto, Ontario M5G 2CGCanada
ph: (416) 979-5000, extension 4569
chakrapani@research.ryerson.ca

 Author Guidelines

Style and Submission Guidelines
Please submit article via e-mail. Include name, address, company, title, and e-mail address. 

• Feature articles: 3,000 words maximum, two exhibits/charts, and one sidebar. Please include a 60-word summary of the article.
• Columns: 1,400 words maximum, no exhibits/charts and/or sidebars,
• Software Review: 1,650 words maximum, one exhibit/charts and/or sidebar,
• Book Reviews: 1,000 words maximum,
• Bios: At the end of the article the author biography should consist of name, position, affiliation, and an e-mail address where the author can be reached for more information.
• Art requirements: Limit of two exhibits/charts and one sidebar per article. Exhibits/charts and photos should not be embedded in Word documents but saved separately as a TIFF, EPS, or JPEG file at 300 dpi resolution. Photos should be largest, high-resolution file size possible.
• Exhibits/charts should not be used to validate methodology used to conduct a study, but rather to illustrate the findings (e.g., list of steps a company took to calculate ROI). If detailed data would enhance comprehension of the topic, please direct the reader to other publications or Web sites rather than reproducing the information in an exhibit. Exhibits might be cut, depending on space availability and usefulness to the reader.
• References: Marketing Research is a magazine, not a journal, so references should be kept to a minimum. An "Additional Reading" list containing no more than six references may follow an article if necessary. If detailed attributions are necessary, please incorporate them into the text.

PLEASE NOTE:
-The articles should be specifically written for MR in the required format (i.e., we will not review for suitability articles written by PR professionals; neither will we review a general article already written for a conference or as a white paper and offer opinion on suitability).
-Contributors MUST send two hard copies in addition to an electronic copy (e-mail or disc). Otherwise they risk being filtered out by a firewall or accidentally eliminated.
-The electronic file should be titled with distinct identity (such as the name of the article or the author's name). General titles like "MR article", "Final draft for MR", "marketing research" makes it extremely difficult to locate a file.

General Information
All authors must sign the copyright release form that will be sent out when a paper is accepted for publication. All MR material, including exhibits, is copyrighted by the AMA with future-use rights reserved. Articles are edited by the AMA’s staff of professional editors, who generally rewrite all titles, subtitles, and subheads to conform to the magazine’s style. We will not accept responsibility in case of loss.

Each author will receive a complimentary copy of the issue in which his/her article appears, and reprints and PDFs will be available for purchase.

Send articles and correspondence to the editor:
Chuck Chakrapani
Faculty of Business/CSCA
Ryerson Business Building (RBB 3-081)
575 Bay Street
Toronto, Ontario, Canada M5G 2CG
Phone: 416-979-5000, extension 4569
chakrapani@research.ryerson.ca