Winter 2009 Table of Contents
Features
Keeping Score
Is the net promoter score a reliable tool in a global recessionary environment?
By Michael Feehan, Cristina Ilangakoon and Penny Mesure
What Really Affects Behavior?
A look at behavioral economics and marketing research.
By Terry H. Grapentine and Dianne Altman
Welcome to the Bazaar
A look at bazaars, wikis and evolving approaches to customer information generation.
By Grace J. Johnson and Paul J. Ambrose