Current Issue
July/August 2009
Features
The Branding Sweet Spot Achieve marketing balance by reconciling
marketing trade-offs.
By Kevin Lane Keller and Frederick E. Webster Jr.
Rethinking the Chain
Make marketing leaner, faster and better.
By Robert Shaw and Philip Kotler
Think Outside that Formula
Learn about your competitors through war gaming.
By Benjamin Gilad
Columns
On Brands and Branding
Golden Goose Eggs by Don E. Schultz
Marketers must remember customers as part of the equation.
Customer Bonding
Unlocking Loyalty by Lawrence A. Crosby
Address the dual challenges of delivery consistency and emotional bonding..
Global View
Urgent Matters by Michael R. Czinkota and Ilkka Ronkainen
Leaders from business, policy and research share key
concerns facing global business.