Current Issue
September/October 2009
Features
Looking at Marketing’s Future
Marketers should embrace the future and prepare for its uncertainties.
By George S. Day, Samantha Howland and Roch Parayre
Going Global
Successful initiatives mean understanding the challenges and avoiding the pitfalls of global account management.
By Georg Krentzel
Columns
On Brands and Branding
Transformational Branding by Don E. Schultz
The future means doing more with less in branding.
Customer Bonding
A Customer Focus in Tough Times by Lawrence A. Crosby
Avoid the pitfalls of short-term thinking about a strategic asset.
Global Views
Rise of the Consumer by Michael R. Czinkota and Charles J. Skuba
Leaders from business, policy and research share concerns
about the changing global business environment.
Departments
Case in Point
It’s More than Green to be Keen by Carol A. Finnegan, Eric M. Olson and Stanley F. Slater
At Keen, sustainability incorporates the whole person and the society they live within.
Leadership Journey
Just Say Yes! by William B. Locander and David L. Luechauer
Negativity doesn’t promote change or inspire performance.