Beat the Odds
Marketing health services to mentally ill Medicaid patients requires
creativity and persistence, but age-old barriers can be broken.
By Thomas M. Tocher, M.D., and Janice Frates, Ph.D.
Impatient Patients
A new mobile app provides health care information on the move.
By Jen Anderson and Karen Albritton
Health Care Reform 1.0
Lessons learned from Massachusetts’ health care reform.
By Deborah Gordon
Talking to My Generation
VCU Medical Center's marketing campaign connects with a generational focus.
By Marcos Irigaray And Linda Maccracken
Spotlight On Success
Hospital for Special Care secures recognition and an improved
reputation by concentrating on its core specialties.
By Lynn Ricci
Image Rehab
A world-famous rehabilitation center strengthens its brand
by redefining its future.
By Jorge Orozco, Mindy Aisen, M. D., Aries Limbaga, Diane Waskul and Greg Waskul
Spread the Word
Word of mouth is a powerful, but often undervalued, marketing strategy – here’s how to harness it.
By William Gombeski J r., Jason Britt, Tanya Wray, Jan Taylor, Wanda Adkins and Karen Riggs
Think Big
City of Hope bolsters its brand by tapping into existing resources to build a national name on a local budget.
By Brenda Maceo
Recipe for Health Care Reform
Geisinger Health System offers a model for high-quality care
By Glenn Steele Jr., M.D., Ph.D.
Seize the Day
Legislation opens up a world of opportunities for marketing professionals