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Marketing Health Services 

Spring 2010 Table of Contents

Features

Finding Growth in a Parched Economy
The Henry Ford Health System's success story.
By Rose Glenn

LiVe Better-and Improve Childhood Fitness
Intermountain's public service campaign gets kids' attention.
By Terry B. Behunin and Tom Vitelli

Building Trust through Social Media
CDC's experience during the H1N1 influenza response.
By Barbara J. Reynolds

Bridging the Generation Gap
When it comes to building customer loyalty, age plays a role.
By Janna L. Binder and Jill Reeves

Competency Counts
Patient feedback regarding physician skill can be a useful quality metric. By William R. Gombeski Jr., David Rudy, M.D., Suzanne Springate and Paul DePriest, M.C.

 

Columns

Strategic Insights
By Rhoda Weiss

Guest Insights
By Nancy E. Paton

 

Departments

Point-Counterpoint

 

Henry Ford Health System in Detroit is hosting a
dynamite conference that will appeal to executives
from all industries--especially health care.

 Check out http://www.goingradical.com/ for all of the details!