Winter 2009
Scanning a New Horizon
Hospital CEOs need to learn more about the Web’s possibilities.
By Christopher Catallo
Healthcare’s Best-Kept Secret
The most valuable research tool is the one you might not be using.
By Ingrid Steblea, Jeff Steblea, M.A., and Julie Pokela, Ph. D.
The New Era of Connected Healthcare
Marketing and IT find common ground at last.
By Daniel Fell
Keeping Tabs
How personal health records are changing the face of healthcare.
By Philip Marshall
Strategic Insights
The Most Critical 16 Minutes in Marketing
By Rhoda Weiss
In the Trenches
Through Thick and Thin
Client-agency relationships are changing. Is your company prepared?
By Didi Discar