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Journal of Public Policy & Marketing  

Volume 27, Number 2
Fall 2008

Designing Effective Health Communications: A Meta-Analysis
Punam Keller and Donald R. Lehmann
Executive Summary and Biography                                Full Text

Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations
Yuping Liu and Yvette E. Pearson
Executive Summary and Biography                                Full Text

Reaching Parents to Prevent Adolescent Risky Behavior: Examining the Effects of Threat Portrayal and Parenting Orientation on Parental Participation Perceptions
John F. Tanner Jr., Les Carlson, Mary Anne Raymond, and Christopher D. Hopkins
Executive Summary and Biography                                Full Text

Regulatory Perceptions of Marketing: Interpreting U.K. Competition Authority Investigations from 1950 to 2005
John K. Ashton and Andrew D. Pressey
Executive Summary and Biography                                Full Text

Controlling Deceptive Advertising in China: An Overview
Zhihong Gao
Executive Summary and Biography                                Full Text 

Economic Reality Versus Consumer Perceptions of Monopoly
Jill M. Sundie, Betsy D. Gelb and Darren Bush
Executive Summary and Biography                                Full Text

Essays and Commentaries

Why New Tobacco “Harm-Reduction” Products Should Be Regulated
Marvin E. Goldberg
Executive Summary and Biography                                Full Text

Smokeless Tobacco Products as a Harm-Reduction Mechanism: A Research Agenda
Charles R. Taylor and Michael L. Capella
Executive Summary and Biography                                Full Text

Le Mieux Est L'ennemi Du Bien
Debra Jones Ringold
Executive Summary and Biography                                Full Text

An Exploration of Marketing's Impacts on Society: A Perspective Linked to Democracy
Katherine E. Jocz and John A. Quelch
Executive Summary and Biography                                Full Text

Ethics and Public Policy Implications of Research on Consumer Well-Being
M. Joseph Sirgy
Executive Summary and Biography                                Full Text
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