Sign up to receive JM Tables of Contents via e-mail.
Volume 72, Number 6
November 2008
From the Editor: The State of the Journal
Roland T. Rust
Full Text
Competitive Density and the Customer Acquisition–Retention Trade-Off
Glenn B. Voss & Zannie Giraud Voss
Executive Summary and Biography Full Text
Private-Label Use and Store Loyalty
Kusum L. Ailawadi, Koen Pauwels, & Jan-Benedict E.M. Steenkamp
Executive Summary and Biography Full Text
Breaking Through Fast-Forwarding: Brand Information and Visual Attention
S. Adam Brasel & James Gips
Executive Summary and Biography Full Text
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
S. Cem Bahadir, Sundar G. Bharadwaj, & Rajendra K. Srivastava
Executive Summary and Biography Full Text
Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty
Scott A. Thompson & Rajiv K. Sinha
Executive Summary and Biography Full Text
Damage from Corrective Advertising: Causes and Cures
Peter R. Darke, Laurence Ashworth, & Robin J.B. Ritchie
Executive Summary and Biography Full Text
Customer Equity Drivers and Future Sales
Verena Vogel, Heiner Evanschitzky, & B. Ramaseshan
Executive Summary and Biography Full Text
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Rex Y. Du & Wagner A. Kamakura
Executive Summary and Biography Full Text
Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
Lisa C. Troy, Tanawat Hirunyawipada, & Audhesh K. Paswan
Executive Summary and Biography Full Text
Subject and Author Index to Volume 72