Leigh McAlister
Executive Summary
The positioning of McAlister's (2005) arguments ("Toward Insight and Relevance") in Gaski's (2007) comment as being the polar opposite of that proposed by Holbrook (2005) misses McAlister's point. Rather than proposing that all research and teaching should be managerially relevant, McAlister argued that managerial relevance should not be viewed as an impediment to a successful research career in consumer behavior.
Executive Summary
Leigh McAlister has been a faculty member at the University of Texas at Austin since 1986 and currently holds the H.E. Hartfelder/The Southland Corporation Regents Chair for Effective Business Leadership there. She has also been a faculty member at the University of Washington and at the Massachusetts Institute of Technology and has received teaching awards everywhere she has taught. Leigh's research areas include consumer behavior, marketing models, and marketing strategy; her journal articles have appeared in Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Marketing, and Journal of Public Policy & Marketing. She won the 2003 O'Dell Award for the article published in Journal of Marketing Research in 1998 that made the most significant contribution to marketing theory and practice. She is the author (with Barbara Kahn) of Grocery Revolution: The New Focus on the Consumer (1997). She received a BA from the University of Oklahoma and an MS and a PhD from Stanford University. Leigh served as the Executive Director of the Marketing Science Institute from 2003 to 2005.
Journal of Public Policy & Marketing, Vol. 26, No. 2, Fall 2007
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