Debra Jones Ringold and Barton Weitz
Executive Summary
Rather than constraining scholars whose focus is marketing and society, the 2004 American Marketing Association (AMA) definition of marketing has provoked warranted criticisms of the informal and sporadic AMA definition-making process and has served as a catalyst for vigorous discourse on the proper conceptual domain and impact of marketing. Thus, the 2004 AMA definition of marketing has stimulated an important, healthy debate and has motivated reform of the AMA definition-making process
Biography
Debra Jones Ringold is Professor of Marketing and Interim Dean in the Atkinson Graduate School of Management at Willamette University. She teaches courses in public, nonprofit, and private sector marketing; marketing research; marketing communications; and marketing and public policy. Debra was honored as the Administrator of the Year at Willamette University in 2005. Her teaching awards include the United Methodist Award for Exemplary Teaching and Community Service (in 2002) and the Jerry E. Hudson Distinguished Teaching Award (in 1997). Her research has appeared in Journal of Marketing, Journal of Public Policy and Marketing, Journal of Macromarketing, Journal of Consumer Policy, Advances in Public Policy & Marketing, Psychology and Marketing, American Behavioral Scientist, and numerous conference proceedings, including Advances in Consumer Research. Debra is the 2004 recipient of the Thomas C. Kinnear/JPP&M Award for outstanding research. Debra has served on the editorial board of Journal of Public Policy & Marketing since 1991 and began a three-year term as its associate editor in 2006. She was elected to the board of directors of the 36,000 member American Marketing Association in 2000. She ended her term as chairperson of the American Marketing Association board in July 2007. Her recent clients include the Canadian Broadcasting Corporation, Anheuser-Busch Companies, U.S. Food and Drug Administration, and Hewlett Packard.
Barton Weitz is the J.C. Penney Eminent Scholar Chair and Executive Director of the David Miller Center for Retailing Education and Research at the University of Florida. His educational background includes at BSEE from Massachusetts Institute of Technology and an MBA and PhD. from the Graduate School of Business at Stanford University. Professor Weitz was chair of the American Marketing Association (AMA) and a member of the board of directors of the AMA, the National Retail Federation, and the National Retail Institute. He was also editor of Journal of Marketing Research and coeditor of Marketing Letters. In 1998, Professor Weitz was the recipient of the AMA/Irwin Distinguished Marketing Educator Award for lifetime contribution to the marketing discipline. He has also been recognized with lifetime achievement awards from the AMA Sales and 10 Relations SIGs. His research has been recognized with two Louis Stern awards for research publications making the greatest contribution to the understanding of channel issues and a Paul Root award for research making significant contribution to management practice published in Journal of Marketing. Three of his articles were selected by the AMA Sales Management SIG as part of the ten articles that have had the greatest impact on personal selling and sales management in the twentieth century. He is the coauthor of Retailing Management and Selling: Building Relationships (McGraw-Hill).
Journal of Public Policy & Marketing, Vol. 26, No. 2, Fall 2007
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