Vol. 27, No. 1
Spring 2008
Journal of Public Policy & Marketing: A Top-Tier Journal in an Age of Enlightenment
Ronald Paul Hill
Full Text
Special Section on Public Policy and Covert Marketing
The Policy, Consumer, and Ethical Dimensions of Covert Marketing: An Introduction to the Special Section
David E. Sprott
Full Text
Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages
Ross D. Petty and J. Craig Andrews
Executive Summary and Biography Full Text
Online Privacy and the Disclosure of Cookie Use: Effects on Consumer Trust and Anticipated Patronage
Anthony D. Miyazaki
Executive Summary and Biography Full Text
An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
Mei-Ling Wei, Eileen Fischer, and Kelley J. Main
Executive Summary and Biography Full Text
Essays and Commentaries
Commercializing Social Interaction: The Ethics of Stealth Marketing
Kelly D. Martin and N. Craig Smith
Executive Summary and Biography Full Text
Towards a Framework for Assessing Covert Marketing Practices
George R. Milne, Shalini Bahl, and Andrew Rohm
Executive Summary and Biography Full Text
The Stealth Influence of Covert Marketing and Much Ado About What May Be Nothing
Herbert Jack Rotfeld
Executive Summary and Biography Full Text
Stained by the Label? Stigma and the Case of Genetically-Modified Foods
Pam Scholder Ellen and Paula Fitzgerald Bone
Excecutive Summary and Biography Full Text
How Modification of the Nutrition Facts Panel Influences Consumers At-Risk for Heart Disease: The Case of Trans Fat
Elizabeth H. Creyer, Scot Burton, and John Kozup
Executive Summary and Biography Full Text
Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?
Sony Ta and Dominick L. Frosch
Executive Summary and Biography Full Text
Essays and Commentaries
The Exposure of Violent Video Games to Children and the Public Policy Implications
Joel E. Collier, Pearson Liddell, Jr., and Gloria J. Liddell
Executive Summary and Biography Full Text
Stakeholder Marketing: Beyond the 4 P’s and the Customer
C.B. Bhattacharya and Daniel Korschun
Executive Summary and Biography Full Text