Vol. 26, No. 1
Spring 2007
THOMAS C. KINNEAR/JPP&M AWARD
EXCEPTIONAL CONTRIBUTION AWARD
Journal of Public Policy & Marketing Scholarship: Changing the World One Article at a Time
Ronald Paul Hill
Full Text
Special Section on Public Policy and Marketing in the Face of Catastrophe
Introductory Comments to the Special Section on Public Policy and Marketing in the Face of Catastrophe
John D. Mittelstaedt
Full Text
Consumer Vulnerability as a Shared Experience: Tornado Recovery Process in Wright, Wyoming
Stacey Menzel Baker, David M. Hunt, and Terri L. Rittenburg
Executive Summary and Biography Full Text
Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina
Deirdre T. Guion, Debra L. Scammon, and Aberdeen Leila Borders
Executive Summary and Biography Full Text
Risk, Trade, Recovery, and the Consideration of Real Options: The Imperative Coordination of Policy, Marketing, and Finance in the Wake of Catastrophe
Mark R. Manfredo and Clifford J. Shultz II
Executive Summary and Biography Full Text
Essays and Commentaries
No Pet Left Behind: Accommodating Pets in Emergency Planning
Hillary A. Leonard and Debra L. Scammon
Executive Summary and Biography Full Text
After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors
Jill G. Klein and Laura Huang
Executive Summary and Biography Full Text
Regular Articles
How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents
Andrea H. Tangari, Scot Burton, J. Craig Andrews, and Richard G. Netemeyer
Executive Summary and Biography Full Text
Effects of Changing Public Policies of Cultural Protectionism on Sources of Cultural Identity and Consumer Information
Bruce A. Huhmann and Najam U. Saqib
Executive Summary and Biography Full Text
How Reference Pricing for Pharmaceuticals Can Increase Generic Share of Market: The Slovenian Experience
Klement Podnar, Bojan Molj, and Ursa Golob
Executive Summary and Biography Full Text
The Impact of the Moseley Decision on Trademark Dilution Law
Robert C. Bird
Executive Summary and Biography Full Text
The Backdoor to Overconsumption: The Effect of Associating "Low-Fat" Food with Health References
Kelly Geyskens, Mario Pandelaere, Siegfried Dewitte, and Luk Warlop
Executive Summary and Biography Full Text
Essays and Commentaries
A Comment on Selected Wilkie and Moore–Inspired Commentaries in "The Sages Speak"
John F. Gaski
Executive Summary and Biography Full Text
Continuing Challenges to Scholarly Research in Marketing
William L. Wilkie
Executive Summary and Biography Full Text
Five Phases in a Personal Journey Through the Troubled Waters of Academic Values in a World of Business: Where's the Beef?
Morris B. Holbrook
Executive Summary and Biography Full Text
Further Movement Toward Insight and Relevance
Leigh McAlister
Executive Summary and Biography Full Text
Raising Marketing’s Aspirations
Jagdish N. Sheth and Rajendra S. Sisodia
Executive Summary and Biography Full Text
The Costs and Benefits of Do-Not-Call Regulations: A Comment on Beard and Abernethy's "Consumer Prices and the Federal Trade Commission's 'Do-Not-Call' Program"
Keith B. Anderson
Executive Summary and Biography Full Text
Costs and Benefits of the Federal Trade Commission' Do-Not-Call Regulations: A Second Look and Reply to Anderson
T. Randolph Beard and Avery M. Abernethy
Executive Summary and Biography Full Text
Book Reviews
Full Text