Vol. 25, No. 1
Spring 2006
Thomas C. Kinnear/Journal of Public Policy & Marketing Award
Exceptional Contribution Award
Special Issue on Helping Consumers Help Themselves: Improving the Quality of Judgments and Choices
Special Issue Editors’ Statement: Helping Consumers Help Themselves
John G. Lynch Jr. and Wendy Wood
Full Text
Behavioral Economics and Marketing in Aid of Decision Making Among the Poor
Marianne Bertrand, Sendhil Mullainathan, and Eldar Shafir
Full Text (pay per view)
Providing More Choice
The Dark Side of Choice: When Choice Impairs Social Welfare
Simona Botti and Sheena S. Iyengar
Full Text (pay per view)
Limits to the Efficacy of Providing Better Information
Increasing the Effectiveness of Communications to Consumers: Recommendations Based on Elaboration Likelihood and Attitude
Certainty Perspectives
Derek D. Rucker and Richard E. Petty
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Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise
Donnel A. Briley and Jennifer L. Aaker
Full Text (pay per view)
When Do You Want It? Time, Decisions, and Public Policy
John G. Lynch Jr. and Gal Zauberman
Full Text (pay per view)
Repeated-Adherence Protection Model: “I’m OK, and It’s a Hassle”
Barbara E. Kahn and Mary Frances Luce
Full Text (pay per view)
Interventions to Break and Create Consumer Habits
Bas Verplanken and Wendy Wood
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Limits to the Role of Extrinsic Incentives in Producing Socially Desirable Behavior
Self-Determination Theory and Public Policy: Improving the Quality of Consumer Decisions Without Using Coercion
Arlen C. Moller, Richard M. Ryan, and Edward L. Deci
Full Text (pay per view)
Dishonesty in Everyday Life and Its Policy Implications
Nina Mazar and Dan Ariely
Full Text (pay per view)
Book Reviews
Full Text (free)