Vol. 24, No. 1
Spring 2005
Thomas C. Kinnear/Journal of Public Policy & Marketing Award
Exceptional Contribution Award
I. Special Issue on the Dimensions of Marketing's Relationship to Society
Exploring Marketing's Relationship to Society
William L. Wilkie, Special Issue Editor
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Marketing Scholars' Roles in the Policy Arena: An Opportunity for Discourse on Direct-to-Consumer Advertising
Paul W. Farris and William L. Wilkie
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Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide
Terrence H. Witkowski
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When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity
Clifford J. Shultz II, Timothy J. Burkink, Bruno Grbac, and Nataša Renko
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What Goes Around Comes Around: Understanding Trust–Value Dilemmas of Market Relationships
Jagdip Singh, Jean E. Kilgore, Rama K. Jayanti, Kokil Agarwal, and Ramadesikan R. Gandarvakottai
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Societal Regulation of the Marketing Function: Does the Patchwork Create a Quilt?
Ross D. Petty
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LifeGoals: The Development of a Decision-Making Curriculum for Education
Thomas J. Reynolds
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Developing a Market Orientation in a Transitional Economy: The Role of Government Regulation and Ownership Structure
Riliang Qu and Christine T. Ennew
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Evolution Versus Tradition in Marketing Systems: The Hong Kong Food-Retailing Experience
Suk-Ching Ho
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Customer Orientation in the Context of Development Projects: Insights from the World Bank
Debabrata Talukdar, Sumila Gulyani, and Lawrence F. Salmen
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II. The Sages Speak: Invited Essays on Scholarly Research in Marketing
The Sages Speak...
William L. Wilkie, Special Issue Editor
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The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought
Philip Kotler
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Looking Backward—and Ahead
Stanley J. Shapiro
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A Perspective on the Evolution of Marketing Management
Frederick E. Webster Jr.
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Ruminations on Theory and Research Scholarship in Marketing
Robert A. Peterson
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Toward Insight and Relevance
Leigh M. McAlister
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Marketing Scholarship, Intellectual Leadership, and the Zeitgeist
Alan R. Andreasen
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Journal Evolution and the Development of Marketing
Donald R. Lehmann
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Marketing Education as Bad Medicine for Society: The Gorilla Dances
Morris B. Holbrook
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Eras III and IV: My Reflections
Richard Staelin
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Asian Management Education: Some Twenty-First-Century Issues
David B. Montgomery
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Customer Advocacy: A New Era in Marketing?
Glen L. Urban
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A Dangerous Divergence: Marketing and Society
Jagdish N. Sheth and Rajendra S. Sisodia
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Policy Watch: Commentaries and Viewpoints
Courting Customers: Assessing Consumer Racial Profiling and Other Marketplace Discrimination
Anne-Marie G. Harris, Geraldine R. Henderson and Jerome D. Williams
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Discrimination in the Consumer Marketplace: A Response to Harris, Henderson, and Williams
RandallFull Text (pay per view)
Book Reviews
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