Vol. 22, No. 2
Fall 2007
Perspectives on Food Marketing and Childhood Obesity: Introduction to the Special Section
Elizabeth S. Moore
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Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet
Marvin E. Goldberg and Kunter Gunasti
Executive Summary and Biography Full Text
Children’s Exposure to Television Advertising: Implications for Childhood Obesity
Debra M. Desrochers and Debra J. Holt
Executive Summary and Biography Full Text
The Online Marketing of Food to Children: Is It Just Fun and Games?
Elizabeth S. Moore and Victoria J. Rideout
Executive Summary and Biography Full Text
Fast-Food Marketing and Children’s Fast-Food Consumption: Exploring Parents’ Influences in an Ethnically Diverse Sample
Sonya A. Grier, Janell Mensinger, Shirley H. Huang, Shiriki K. Kumanyika, and Nicolas Stettler
Executive Summary and Biography Full Text
Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations
Kathleen Seiders and Ross D. Petty
Executive Summary and Biography Full Text
Essays and Commentaries
The American Marketing Association’s 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society
Gregory T. Gundlach
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The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator
Debra Jones Ringold and Barton Weitz
Executive Summary and Biography Full Text
Marketing’s Evolving Identity: Defining Our Future
Robert F. Lusch
Executive Summary and Biography Full Text
What Does the Definition of Marketing Tell Us About Ourselves?
William L. Wilkie and Elizabeth S. Moore
Executive Summary and Biography Full Text
A Responsibilities Framework for Marketing as a Professional Discipline
Shelby D. Hunt
Executive Summary and Biography Full Text
The New American Marketing Association Definition of Marketing: An Alternative Assessment
George M. Zinkhan and Brian C. Williams
Executive Summary and Biography Full Text
The End(s) of Marketing and the Neglect of Moral Responsibility by the American Marketing Association
David Glen Mick
Executive Summary and Biography Full Text
Marketing as Constructive Engagement
Clifford J. Shultz II
Executive Summary and Biography Full Text
Implications of the Revised Definition of Marketing: From Exchange to Value Creation
Jagdish N. Sheth and Can Uslay
Executive Summary and Biography Full Text
Subject and Author Index 2007
Full Text