Vol. 24, No. 2
Fall 2005
"Seeing If"
Joel B. Cohen
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Marketing and Advertising to Children
The Next Generation: Research for Twenty-First-Century Public Policy on Children and Advertising
Marian Friestad and Peter Wright
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What Can the Study of Cognitive Development Reveal About Children’s Ability to Appreciate and Cope with Advertising?
Louis J. Moses and Dare A. Baldwin
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Impulsive and Self-Conscious: Adolescents’ Vulnerability to Advertising and Promotion
Cornelia Pechmann, Linda Levine, Sandra Loughlin, and Frances Leslie
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The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
Peter Wright, Marian Friestad, and David M. Boush
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The Impact of the Daubert Decision on Survey Research Used in Litigation
Gary T. Ford
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Consumer Prices and the Federal Trade Commission’s “Do-Not-Call” Program
T. Randolph Beard and Avery M. Abernethy
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Price Elasticities of Charitable Contributions: A Meta-Analysis
John Peloza and Piers Steel
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In Poor Health: An Assessment of Privacy Policies at Direct-to-Consumer Web Sites
Kim Bartel Sheehan
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Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion
Kevin D. Bradford, Gregory T. Gundlach, and William L. Wilkie
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Policy Watch: Commentaries and Viewpoints
Combating Obesity in the Courts: Will Lawsuits Against McDonald’s Work?
Melissa Grills Robinson, Paul N. Bloom, and Nicholas H. Lurie
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Book Reviews
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Subject and Author Index 2005
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