Volume 30, Number 2
Fall 2011
Materialism, Transformation Expectations, and Spending: Implications for Credit Use
Marsha L. Richins
Executive Summary and Biography Full Text
Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims
Manoj Hastak and Michael B. Mazis
Executive Summary and Biography Full Text
Expressions of Gratitude in Disaster Management: An Economic, Social Marketing, and Public Policy Perspective on Post-Katrina Campaigns
Randle D. Raggio and Judith Anne Garretson Folse
Executive Summary and Biography Full Text
Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols
J. Craig Andrews, Scot Burton, and Jeremy Kees
Executive Summary and Biography Full Text
Active Versus Passive Choice: Evidence from a Public Health Care Redesign
Michael Walsh, M. Paula Fitzgerald, Tami Gurley-Calvez, and Adam Pellillo
Executive Summary and Biography Full Text
From Right to Responsibility: Sustainable Change in Water Consumption
Marcus Phipps and Jan Brace-Govan
Executive Summary and Biography Full Text
The Control of “Sex in Advertising” in France}
Jean J. Boddewyn and Esther Loubradou
Executive Summary and Biography Full Text
Embedded Advertising on Television: Disclosure, Deception, and Free Speech Rights
Rita Marie Cain
Executive Summary and Biography Full Text
Antecedents and Consequences of Risky Credit Behavior Among College Students: Application and Extension of the Theory of Planned Behavior
Jing Jian Xiao, Chuanyi Tang, Joyce Serido, and Soyeon Shim
Executive Summary and Biography Full Text
Promoting Multiple Policies to the Public: The Difficulties of Simultaneously Promoting War and Foreign Humanitarian Aid
Stephanie Finnel, Americus Reed II, and Karl Aquino
Executive Summary and Biography Full Text
A Child's Right to Play: The Social Construction of Civic Virtues in Toy Libraries
Lucie K. Ozanne and Julie L. Ozanne
Executive Summary and Biography Full Text
The Influence of Online Gambling Environments on Self-Control
Jennifer Christie Siemens and Steven W. Kopp
Executive Summary and Biography Full Text
Chocolate Cake Please! Why Do Consumers Indulge More When It Feels More Expensive?
Rajesh Bagchi and Lauren G. Block
Executive Summary and Biography Full Text