Volume 28, Number 2
Fall 2009
Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers
Madhubalan Viswanathan, Manoj Hastak, and Roland Gau
Executive Summary and Biography Full Text
Do Pharmaceutical Marketing Activities Raise Prices? Evidence from Five Major Therapeutic Classes
Michael L. Capella, Charles R. Taylor, Randall C. Campbell, and Lance S. Longwell
Executive Summary and Biography Full Text
An Unsettled Matter of Life and Death: A Public Policy and Marketing Commentary on Life Insurance Settlement
Terrance G. Gabel and Clifford D. Scott
Executive Summary and Biography Full Text
Preschool Children's Persuasion Knowledge: The Contribution of Theory of Mind
Anna R. McAlister and T. Bettina Cornwell
Executive Summary and Biography Full Text
Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment, and Health in Three Countries
Eric J. Arnould, Alejandro Plastina, and Dwayne Ball
Executive Summary and Biography Full Text
End-User License Agreements: A New Era of Intellectual Property Control
Jeff Langenderfer
Executive Summary and Biography Full Text
Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships
Christy Ashley and Hillary A. Leonard
Executive Summary and Biography Full Text
Eating with a Purpose: Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments
Rebecca Walker Naylor, Courtney M. Droms, and Kelly L. Haws
Executive Summary and Biography Full Text
Daily, Week-Part, and Holiday Patterns in Consumers' Caloric Intake
Adwait Khare and J. Jeffrey Inman
Executive Summary and Biography Full Text
Essays and Commentaries
Qualified Health Claims on Package Labels
Paula Fitzgerald Bone and Karen Russo France
Executive Summary and Biography Full Text
The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision
Gregory T. Gundlach and William L. Wilkie
Executive Summary and Biography Full Text
Subject and Author Index 2009