For more than 25 years, Journal of Public Policy & Marketing has adopted the noteworthy mission of publishing thoughtful articles on how marketing practice shapes and is shaped by societally important factors such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environment.
Print ISSN: 0743-9156; Online ISSN: 1547-7207
Frequency: Semiannual; Current Volume: 30
CURRENT ISSUE | ANNOUNCEMENTS | JPP&M IN THE NEWS | MARKETINGPOWER
INSIDE THE SPRING ISSUE
Hold the Salt! Effects of Sodium Information Provision, Sodium Content, and Hypertension on Perceived Cardiovascular Disease Risk and Purchase Intentions
Even though excessive sodium intake is a major cause of hypertension, a significant risk factor for several forms of cardiovascular disease, the average intake among Americans is 150% of the maximum recommended level. The goal of this research is to provide greater insight into why this may be the case. Analyses of data from the National Health and Nutrition Examination Survey 2005–2006 indicate that consumers with hypertension pay more attention to sodium information on the nutrition facts panel of packaged goods products than consumers without hypertension. A second study examines whether consumers’ hypertension treatment status influences their use of sodium information in the context of restaurant menu item choice. The results indicate that among consumers diagnosed with high blood pressure, the disclosure of a menu item’s sodium content significantly reduces purchase intentions and increases perceived diet-related disease risk. However, the disclosure of sodium information does not influence product evaluations for consumers not diagnosed with hypertension. Read more
View the Spring 2012 Table of Contents
Dave W. Stewart Named Journal of Public Policy & Marketing Editor-Designate
The American Marketing Association and the editor selection committee comprised of Robert F. Lusch (chair), Betsy H. Howlett, Patrick Murphy, Madhu Viswanathan, June Cotte, Elizabeth Moore, and Christopher Bartone, are pleased to announce that Dave W. Stewart has been named editor-designate of the Journal of Public Policy & Marketing. Stewart, whose three-year term begins July 1, 2012, replaces Ronald P. Hill, who has served as editor since July 2006. Stewart is Professor of Marketing at the School of Business Administration and the A. Gary Anderson Graduate School of Management at the University of California, Riverside.
AMA VP of Publications Robert Lusch commented on Stewart’s appointment, “David Stewart has developed an excellent record of research in marketing and public policy which is coupled with seasoned editorial experience gained through being the editor of the Journal of Marketing and the Journal of the Academy of Marketing Science. Indeed we are very fortunate to have such a well accomplished and recognized marketing scholar lead the Journal of Marketing & Public Policy. Stewart has some very exciting and visionary plans to further advance the mission of JPP&M.”
Professor Stewart’s areas of research have included advertising and promotion management, consumer behavior, marketing strategy and planning, and behavioral decision theory to name a few. Stewart’s work has been widely published in a number of journals and books, including the Journal of Consumer Research, Journal of Marketing Research, and JPP&M.
Stewart is an AMA member and served as the editor of Journal of Marketing from 1999 to 2002.
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Upcoming Special Issue: JPP&M Special Issue on “Marketplace Diversity and Inclusion”
In the Spring of 2013, the Journal of Public Policy & Marketing (JPP&M) will publish a special issue on Marketplace Diversity and Inclusion. Research on Marketplace Diversity involves the study of the impact of sociodemographic identities and influences in Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C), and Supply Chain Management (SCM). These sociodemographic identities include those based on race, ethnicity, nationality, gender, sexual orientation, physical differences, religion, and other sociocultural differences.
Click here for details.
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Upcoming: JPP&M Special Issue on “Social Entrepreneurship”Social entrepreneurship is attracting increasing attention from researchers in a variety of academic disciplines. There is a desire to create knowledge that could assist social entrepreneurs in combating problems involving poverty, health, the environment, and other areas. Click
here for details.
Note: Submission deadline has passed.
JPP&M IN THE NEWS"Transforming Consumer Health"
Debra L. Scammon, Punam A. Keller, Pia A. Albinsson, Shalini Bahl, Jesse R. Catlin, Kelly L. Haws, Jeremy Kees, Tracey King, Elizabeth Gelfand Miller, Ann M. Mirabito, Paula C. Peter and Robert M. Schindler
As health care consumers and providers try to successfully navigate the changing health care environment, patient and provider education is a critical component to success. Increasingly, social marketing tools are crucial to the success of health care providers in their efforts to help consumers navigate the new Patient Protection and Affordable Care Act (PPACA.) The authors examined three consumer barriers - understanding, decision-making and maintenance of healthy behaviors – and found that social marketing is the best way to segment health consumers and then identify the specific challenges faced by each segment. Lois Collins reported on the study in the July 5, 2011 edition of the Deseret News.
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“Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications”
Kathryn M. Sharpe and Richard Staelin
It's becoming increasingly rare for customers in a fast food restaurant to order individual meal components off the menu, and authors Sharpe and Staelin find our penchant for buying bundled meals is causing us to increase our caloric intake. The researchers found that when given the option of an a la care or bundled meal, consumers are much more likely to choose the bundled option because they perceive the combo meal to be a better value. However, this choice leads to an average of over 100 extra calories per meal. Chris Morran reported on the study in the December 13 issue of The Consumerist.
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“Daily, Week-Part, and Holiday Patterns in Consumers' Caloric Intake”
Adwait Khare and J. Jeffrey Inman
Consumer food consumption behavior shows patterns of increased caloric intake on weekends and holidays. In fact, some people consume up to 400 more calories during the weekend and by understanding these eating habits, consumers can modify their food consumption behavior. Inman and Khare attribute weekend over-eating to simply having more time to eat, especially during breakfast, as well as for overcompensating after a light meal by indulging with the next. Jessica Girdwain reported on the study in the August issue of Self magazine.
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"Understanding How Graphic Visual Warnings Work On Cigarette Packaging"
Jeremy Kees, Scot Burton, J. Craig Andrews and John Kozup
U.S. Food and Drug Administration’s tobacco control strategy includes new bolder and often graphic warning labels on cigarette packages that illustrates the harmful health effects of smoking. Though the authors used different images than those proposed by the FDA, Kees, Burton, Andrews and Kozup found that highly graphic pictorial images had the greatest impact on causing adults to want to quit smoking. Jenifer Goodwin reported on the study in the November 22 issue of businessweek.com.
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"Marketing Foods and Beverages in Schools: The Effect of School Food Policy on Students’ Overweight Measures" Bree L. Dority, Mary G. McGarvey, and Patricia F. Kennedy
Recent mandates by the U.S. government require that federally funded schools provide wellness initiatives to reduce obesity and promote healthy living among school aged children. School systems take different approaches and implement a variety of programs and policies to comply with the regulations. Research shows that schools banning junk food sales in the cafeteria line during meals significantly reduces the likelihood that students will become overweight or obese. Dority, McGarvey, and Kennedy predict an 18% reduction in overweight or obese students if those schools that currently allow junk food sales were to ban the sale of junk food at meal times. Valerie Strauss reports on the study in the May 30 edition of the The Washington Post.
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"Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing" Madhubalan Viswanathan, Srinivas Sridharan, Roland Gau, and Robin Ritchie
Research into consumers and entrepreneurs in south India has discovered that many are unaware of their rights, lack confidence and do not analyze the market place before starting new businesses. Viswanathan, Sridharan, Gau and Ritchie found that teaching consumers and entrepreneurs about the marketplace has far-reaching benefits. Entrepreneurs and consumers, with low levels of literacy and low income, who are taught how to bargain and judge deals in the market place may help improve the economic growth of developing countries. Linda Anderson reports on the study in the May 29 issue of Financial Times.
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"Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?" Sony Ta and Dominick L. Frosch
With more and more branded consumer products finding their way directly into popular television sitcoms and dramas, are prescription drugs soon to follow? Authors Frosch and Ta warn that pharmaceutical product placement in TV shows is a very real possibility that warrants attention from the federal Food and Drug Administration and other policymakers. Mary Carmichael reports on their study in the September 22, 2008 issue of Newsweek.
NEW ON MARKETING POWER
MarketingPower now allows you to rate what you’ve read. Log into the site (top right corner) to rate articles using our gold star method. Even better, we invite you to share your wisest remarks with your fellow JPP&M readers in the comments section. This functionality is available on any recent Executive Summary and Biography page. To give it a try, read "Le Mieux Est L’ennemi Du Bien," from the Fall 2008 issue and post your thoughts.
PLEASE NOTE: This functionality is only available to AMA members.