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Journal of Public Policy & Marketing 

Main About For Authors Features

For more than 25 years, Journal of Public Policy & Marketing has adopted the noteworthy mission of publishing thoughtful articles on how marketing practice shapes and is shaped by societally important factors such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environment.



Print ISSN: 0743-9156; Online ISSN: 1547-7207
Frequency: Semiannual; Current Volume: 30

CURRENT ISSUE | ANNOUNCEMENTS JPP&M IN THE NEWS | MARKETINGPOWER


INSIDE THE SPRING ISSUE

Hold the Salt! Effects of Sodium Information Provision, Sodium Content, and Hypertension on Perceived Cardiovascular Disease Risk and Purchase Intentions

Even though excessive sodium intake is a major cause of hypertension, a significant risk factor for several forms of cardiovascular disease, the average intake among Americans is 150% of the maximum recommended level. The goal of this research is to provide greater insight into why this may be the case. Analyses of data from the National Health and Nutrition Examination Survey 2005–2006 indicate that consumers with hypertension pay more attention to sodium information on the nutrition facts panel of packaged goods products than consumers without hypertension. A second study examines whether consumers’ hypertension treatment status influences their use of sodium information in the context of restaurant menu item choice. The results indicate that among consumers diagnosed with high blood pressure, the disclosure of a menu item’s sodium content significantly reduces purchase intentions and increases perceived diet-related disease risk. However, the disclosure of sodium information does not influence product evaluations for consumers not diagnosed with hypertension. Read more

View the Spring 2012 Table of Contents



Dave W. Stewart Named Journal of Public Policy & Marketing Editor-Designate

The American Marketing Association and the editor selection committee comprised of Robert F. Lusch (chair), Betsy H. Howlett, Patrick Murphy, Madhu Viswanathan, June Cotte, Elizabeth Moore, and Christopher Bartone, are pleased to announce that Dave W. Stewart has been named editor-designate of the Journal of Public Policy & Marketing.  Stewart, whose three-year term begins July 1, 2012, replaces Ronald P. Hill, who has served as editor since July 2006. Stewart is Professor of Marketing at the School of Business Administration and the A. Gary Anderson Graduate School of Management at the University of California, Riverside.

AMA VP of Publications Robert Lusch commented on Stewart’s appointment, “David Stewart has developed an excellent record of research in marketing and public policy which is coupled with seasoned editorial experience gained through being the editor of the Journal of Marketing and the Journal of the Academy of Marketing Science. Indeed we are very fortunate to have such a well accomplished and recognized marketing scholar lead the Journal of Marketing & Public Policy. Stewart has some very exciting and visionary plans to further advance the mission of JPP&M.” 

Professor Stewart’s areas of research have included advertising and promotion management, consumer behavior, marketing strategy and planning, and behavioral decision theory to name a few. Stewart’s work has been widely published in a number of journals and books, including the Journal of Consumer Research, Journal of Marketing Research, and JPP&M.

Stewart is an AMA member and served as the editor of Journal of Marketing from 1999 to 2002.

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Upcoming Special Issue: JPP&M Special Issue on “Marketplace Diversity and Inclusion”

In the Spring of 2013, the Journal of Public Policy & Marketing (JPP&M) will publish a special issue on Marketplace Diversity and Inclusion. Research on Marketplace Diversity involves the study of the impact of sociodemographic identities and influences in Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C), and Supply Chain Management (SCM). These sociodemographic identities include those based on race, ethnicity, nationality, gender, sexual orientation, physical differences, religion, and other sociocultural differences.

Click here for details.

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Upcoming: JPP&M Special Issue on “Social Entrepreneurship”

Social entrepreneurship is attracting increasing attention from researchers in a variety of academic disciplines.  There is a desire to create knowledge that could assist social entrepreneurs in combating problems involving poverty, health, the environment, and other areas. Click here for details.

Note: Submission deadline has passed.
 

JPP&M IN THE NEWS

"Transforming Consumer Health"
Debra L. Scammon, Punam A. Keller, Pia A. Albinsson, Shalini Bahl, Jesse R. Catlin, Kelly L. Haws, Jeremy Kees, Tracey King, Elizabeth Gelfand Miller, Ann M. Mirabito, Paula C. Peter and Robert M. Schindler

As health care consumers and providers try to successfully navigate the changing health care environment, patient and provider education is a critical component to success. Increasingly, social marketing tools are crucial to the success of health care providers in their efforts to help consumers navigate the new Patient Protection and Affordable Care Act (PPACA.) The authors examined three consumer barriers - understanding, decision-making and maintenance of healthy behaviors – and found that social marketing is the best way to segment health consumers and then identify the specific challenges faced by each segment. Lois Collins reported on the study in the July 5, 2011 edition of the Deseret News.

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Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications
Kathryn M. Sharpe and Richard Staelin

It's becoming increasingly rare for customers in a fast food restaurant to order individual meal components off the menu, and authors Sharpe and Staelin find our penchant for buying bundled meals is causing us to increase our caloric intake. The researchers found that when given the option of an a la care or bundled meal, consumers are much more likely to choose the bundled option because they perceive the combo meal to be a better value. However, this choice leads to an average of over 100 extra calories per meal. Chris Morran reported on the study in the December 13 issue of The Consumerist.

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Daily, Week-Part, and Holiday Patterns in Consumers' Caloric Intake
Adwait Khare and J. Jeffrey Inman

Consumer food consumption behavior shows patterns of increased caloric intake on weekends and holidays. In fact, some people consume up to 400 more calories during the weekend and by understanding these eating habits, consumers can modify their food consumption behavior. Inman and Khare attribute weekend over-eating to simply having more time to eat, especially during breakfast, as well as for overcompensating after a light meal by indulging with the next. Jessica Girdwain reported on the study in the August issue of Self magazine.

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"Understanding How Graphic Visual Warnings Work On Cigarette Packaging"
Jeremy Kees, Scot Burton, J. Craig Andrews and John Kozup

U.S. Food and Drug Administration’s tobacco control strategy includes new bolder and often graphic warning labels on cigarette packages that illustrates the harmful health effects of smoking. Though the authors used different images than those proposed by the FDA, Kees, Burton, Andrews and Kozup found that highly graphic pictorial images had the greatest impact on causing adults to want to quit smoking. Jenifer Goodwin reported on the study in the November 22 issue of businessweek.com.

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"Marketing Foods and Beverages in Schools: The Effect of School Food Policy on Students’ Overweight Measures" Bree L. Dority, Mary G. McGarvey, and Patricia F. Kennedy

Recent mandates by the U.S. government require that federally funded schools provide wellness initiatives to reduce obesity and promote healthy living among school aged children. School systems take different approaches and implement a variety of programs and policies to comply with the regulations. Research shows that schools banning junk food sales in the cafeteria line during meals significantly reduces the likelihood that students will become overweight or obese. Dority, McGarvey, and Kennedy predict an 18% reduction in overweight or obese students if those schools that currently allow junk food sales were to ban the sale of junk food at meal times. Valerie Strauss reports on the study in the May 30 edition of the The Washington Post.

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"Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing" Madhubalan Viswanathan, Srinivas Sridharan, Roland Gau, and Robin Ritchie

Research into consumers and entrepreneurs in south India has discovered that many are unaware of their rights, lack confidence and do not analyze the market place before starting new businesses. Viswanathan, Sridharan, Gau and Ritchie found that teaching consumers and entrepreneurs about the marketplace has far-reaching benefits. Entrepreneurs and consumers, with low levels of literacy and low income, who are taught how to bargain and judge deals in the market place may help improve the economic growth of developing countries.  Linda Anderson reports on the study in the May 29 issue of Financial Times.

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"Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?" Sony Ta and Dominick L. Frosch

With more and more branded consumer products finding their way directly into popular television sitcoms and dramas, are prescription drugs soon to follow? Authors Frosch and Ta warn that pharmaceutical product placement in TV shows is a very real possibility that warrants attention from the federal Food and Drug Administration and other policymakers. Mary Carmichael reports on their study in the September 22, 2008 issue of Newsweek.


NEW ON MARKETING POWER 

MarketingPower now allows you to rate what you’ve read. Log into the site (top right corner) to rate articles using our gold star method. Even better, we invite you to share your wisest remarks with your fellow JPP&M readers in the comments section. This functionality is available on any recent Executive Summary and Biography page. To give it a try, read "Le Mieux Est L’ennemi Du Bien," from the Fall 2008 issue and post your thoughts.

PLEASE NOTE: This functionality is only available to AMA members.

 

Journal of Public Policy & Marketing is a forum for the findings, research, and discussion of marketing subjects that relate to both industry and government.

AMA Editorial Policy | JPP&M Editorial Statement

JPP&M serves a growing interest group and illustrates the contribution that marketing plays in the legal and regulatory venue. Published every six months, JPP&M’s peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. Every article, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contains new perspectives, empirical results, and research methods. JPP&M also seeks to publish careful analyses of how well consumers’ needs are being met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity.

Journal of Public Policy & Marketing’s editorial goal is to chronicle and analyze the joint impact of marketing and governmental policies and actions on economic performance, consumer welfare, and business decisions. The journal examines the interface between marketing and public policy. The information on each of the pages listed below is designed to help our potential authors submit their best work to JPP&M.


Manuscript Central: Allows authors to submit manuscripts through a multi-step online submission process. Be sure to carefully read the guidelines prior to submission.


Submission Guidelines: Formatting requirements necessary for properly preparing a manuscript for submission to JPP&M.

Accepted Manuscript Guidelines: Outlines how to compile and submit final files for an unconditionally accepted article.


AMA Editorial Policy: Describes AMA policies and procedures on author misconduct. Indicates when manuscripts are and are not eligible for consideration based on conflict of interest.

JPP&M Editorial Mission: Addresses the type of content JPP&M seeks to publish.

Most-Cited JPP&M Articles: View a list of JPP&M’s most-cited articles from 2001 to the present.



Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.



Awards: View current and previous JPP&M award winners.