For more than 25 years, Journal of Public Policy & Marketing has adopted the noteworthy mission of publishing thoughtful articles on how marketing practice shapes and is shaped by societally important factors such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments.
Print ISSN: 0743-9156; Online ISSN: 1547-7207
Frequency: Semiannual; Current Volume: 27
Editor & Staff Contacts
Awards
Previous Editors
Journal of Public Policy & Marketing is a forum for the findings, research, and discussion of marketing subjects that relate to both industry and government.
JPP&M serves a growing interest group and illustrates the contribution that marketing plays in the legal and regulatory venue. Published every six months, JPP&M’s peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. Every article, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contains new perspectives, empirical results, and research methods. JPP&M also seeks to publish careful analyses of how well consumers’ needs are being met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity.
JPP&M''s editorial review board represents members from leading universities as well as the Federal Trade Commission and the Food and Drug Administration.
Finally, JPP&M includes the following department:
- Essays & Commentaries: Experts interpret past and current events and provide forecasts for the future.
Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.
Announcements
Nominations Sought for Editor of JPP&M
The American Marketing Association is seeking nominations and applications for the editor-designate of the Journal of Public Policy & Marketing, the AMA’s premier journal dedicated to research in the public policy domain. The new editor’s three-year term starts July 1, 2009, following the term of the current editor Ronald P. Hill, and ends June 30, 2012. For the major criteria in evaluating candidates, click here.
Report: JPP&M Leader in Cutting-Edge Research
The Journal of Public Policy & Marketing is proud to announce that in the recent SSCI (2006) data, JPP&M has the highest Immediacy Index of all business journals. The Immediacy Index, which measures how quickly research is cited, is indicative of the cutting-edge research found in JPP&M.
Call for Papers: Stakeholder Marketing: Beyond the Four Ps and the Consumer
There is an urgent need for new research that looks beyond customers as the target of marketing activities and firms as the primary intended beneficiary to understand the impact of marketing activities on a host of other actors. JPP&M invites full-length, scholarly articles and shorter thought pieces that address such topics. The manuscript submission deadline is August 31, 2008. Click here for more details.