Addressing the dynamic relationship between marketing and the public interest, Journal of Public Policy & Marketing is a source for understanding today’s most important issues that rest at the nexus of marketing and public policy. Each issue features a wide-ranging forum for the research, findings, and discussion of marketing topics related to business and government, including, but not limited to, issues on innovation, economic development, globalization, ecology, safety and security, nutrition and health, consumer vulnerability and protection, ethics and social responsibility, regulation and deregulation, antitrust, privacy, and intellectual property. Journal of Public Policy & Marketing publishes papers that contribute to an understanding of the role of marketing as it arises from and leads to policy decisions and/or legislative and regulatory actions. All types of papers and research procedures are valued by the journal, including surveys, laboratory and field experiments, time series, conceptual analysis, and legal analysis. The journal welcomes both normative and positive-oriented articles, as well as both macro- and micro-level analyses. Papers submitted to Journal of Public Policy & Marketing should be explicit about the contribution to marketing and public policy.
Print ISSN: 0743-9156; Online ISSN: 1547-7207
Frequency: Semiannual; Current Volume: 32
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INSIDE THE SPRING ISSUE
Reinventing Marketing and Public Policy for the Twenty-First Century: An Editorial Statement
David W. Stewart
Journal of Public Policy & Marketing has made remarkable progress since its founding. What began an experiment, or “test market” in the words of its founding editor, Tom Kinnear (2011), has developed into one of the premier journals in marketing. A publication that...(Read More
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INSIDE THE 2013 SPECIAL ISSUE
Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing
Benét DeBerry-Spence, Akon Elizabeth Ekpo, Mopelola Adelakun, Hande Gunay
To reflect greater marketplace diversity and inclusion, journals must publish research that engages a broader repertoire of intellectual resources and approaches. The authors examine how Journal of Public Policy & Marketing (JPPM) contributes to this area from a multimeasure, multidimensional perspective. This research illustrates how JPPM's composition of diversity has changed over time and provides insight into how JPPM successfully fulfills its mission. (Read More)
View the Special Issue Table of Contents
Common Marketing Terms Database
The AMA, in collaboration with the Marketing Accountability Standards Board (MASB
), has begun to develop a database of commonly used marketing terms.
Rajesh Bagchi and Lauren G. Block
"Transforming Consumer Health"
Debra L. Scammon, Punam A. Keller, Pia A. Albinsson, Shalini Bahl, Jesse R. Catlin, Kelly L. Haws, Jeremy Kees, Tracey King, Elizabeth Gelfand Miller, Ann M. Mirabito, Paula C. Peter and Robert M. Schindler
As health care consumers and providers try to successfully navigate the changing health care environment, patient and provider education is a critical component to success. Increasingly, social marketing tools are crucial to the success of health care providers in their efforts to help consumers navigate the new Patient Protection and Affordable Care Act (PPACA.) The authors examined three consumer barriers - understanding, decision-making and maintenance of healthy behaviors – and found that social marketing is the best way to segment health consumers and then identify the specific challenges faced by each segment. Lois Collins reported on the study in the July 5, 2011 edition of the Deseret News.
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“Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications”
Kathryn M. Sharpe and Richard Staelin
It's becoming increasingly rare for customers in a fast food restaurant to order individual meal components off the menu, and authors Sharpe and Staelin find our penchant for buying bundled meals is causing us to increase our caloric intake. The researchers found that when given the option of an a la care or bundled meal, consumers are much more likely to choose the bundled option because they perceive the combo meal to be a better value. However, this choice leads to an average of over 100 extra calories per meal. Chris Morran reported on the study in the December 13 issue of The Consumerist.
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“Daily, Week-Part, and Holiday Patterns in Consumers' Caloric Intake”
Adwait Khare and J. Jeffrey Inman
Consumer food consumption behavior shows patterns of increased caloric intake on weekends and holidays. In fact, some people consume up to 400 more calories during the weekend and by understanding these eating habits, consumers can modify their food consumption behavior. Inman and Khare attribute weekend over-eating to simply having more time to eat, especially during breakfast, as well as for overcompensating after a light meal by indulging with the next. Jessica Girdwain reported on the study in the August issue of Self magazine.
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"Understanding How Graphic Visual Warnings Work On Cigarette Packaging"
Jeremy Kees, Scot Burton, J. Craig Andrews and John Kozup
U.S. Food and Drug Administration’s tobacco control strategy includes new bolder and often graphic warning labels on cigarette packages that illustrates the harmful health effects of smoking. Though the authors used different images than those proposed by the FDA, Kees, Burton, Andrews and Kozup found that highly graphic pictorial images had the greatest impact on causing adults to want to quit smoking. Jenifer Goodwin reported on the study in the November 22 issue of businessweek.com.
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"Marketing Foods and Beverages in Schools: The Effect of School Food Policy on Students’ Overweight Measures" Bree L. Dority, Mary G. McGarvey, and Patricia F. Kennedy
Recent mandates by the U.S. government require that federally funded schools provide wellness initiatives to reduce obesity and promote healthy living among school aged children. School systems take different approaches and implement a variety of programs and policies to comply with the regulations. Research shows that schools banning junk food sales in the cafeteria line during meals significantly reduces the likelihood that students will become overweight or obese. Dority, McGarvey, and Kennedy predict an 18% reduction in overweight or obese students if those schools that currently allow junk food sales were to ban the sale of junk food at meal times. Valerie Strauss reports on the study in the May 30 edition of the The Washington Post.
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"Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing" Madhubalan Viswanathan, Srinivas Sridharan, Roland Gau, and Robin Ritchie
Research into consumers and entrepreneurs in south India has discovered that many are unaware of their rights, lack confidence and do not analyze the market place before starting new businesses. Viswanathan, Sridharan, Gau and Ritchie found that teaching consumers and entrepreneurs about the marketplace has far-reaching benefits. Entrepreneurs and consumers, with low levels of literacy and low income, who are taught how to bargain and judge deals in the market place may help improve the economic growth of developing countries. Linda Anderson reports on the study in the May 29 issue of Financial Times.
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"Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?" Sony Ta and Dominick L. Frosch
With more and more branded consumer products finding their way directly into popular television sitcoms and dramas, are prescription drugs soon to follow? Authors Frosch and Ta warn that pharmaceutical product placement in TV shows is a very real possibility that warrants attention from the federal Food and Drug Administration and other policymakers. Mary Carmichael reports on their study in the September 22, 2008 issue of Newsweek.