For more than 25 years, Journal of Public Policy & Marketing has adopted the noteworthy mission of publishing thoughtful articles on how marketing practice shapes and is shaped by societally important factors such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environment.
Print ISSN: 0743-9156; Online ISSN: 1547-7207
Frequency: Semiannual; Current Volume: 28
CURRENT ISSUE | ANNOUNCEMENTS | JPP&M IN THE NEWS | MARKETINGPOWER
2010 PUBLICATION SCHEDULE & AD RATES
INSIDE THE FALL ISSUE
"Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers"
Madhubalan Viswanathan, Manoj Hastak and Roland Gau
This research examines how low-literate consumers use nutritional labels on packages and investigates ways such usage can be facilitated. Extant research on nutritional labeling suggests that summary nutrition information (e.g., nutritional averages ranges) is beneficial for evaluation of product healthfulness. However, research on low-literate consumers indicates that these benefits may not accrue to the low-literate segment because of tendencies to think concretely and pictographically. Building off of these findings, the authors hypothesize that the use of graphic representations of summary information would be beneficial to low-literate consumers without any detriment to literate consumers. To test this prediction, the authors design an experiment to assess the effects of graphic versus nongraphic formats on the usage of nutrition information by consumers with different levels of literacy.
View the Fall 2009 Table of Contents
JPP&M's New Associate Editors
JPP&M is pleased to welcome Stacey Menzel Baker, Les Carlson, and Madhu Viswanathan as valuable additions to our Associate Editor team. You can find more information about these individuals by visiting our Associate Editors page.
We also want to thank our outgoing Associate Editors, Debra Ringold, George Franke, and Charles Ray Taylor, for the incredible contribution they made to JPP&M. Each will remain active as members of our editorial review board.
2008 Thomas C. Kinnear/JPP&M Award
Marvin Goldberg and Kunter Gunasti have been voted as the 17th recipients of the Thomas C. Kinnear/Journal of Public Policy & Marketing Award for their article “Creating an Environment in Which Youth Are Encouraged to Eat a Healthier Diet,” which appeared in the Fall 2007 (Vol. 26, No. 2) issue of Journal of Public Policy & Marketing.
View the full announcement.
Ronald P. Hill Reappointed JPP&M Editor
In conjunction with the American Marketing Association, the editor search committee (made up of Richard Lutz, Alan Andreasen, Craig Andrews, Pam Ellen, Jack Hollfelder, Betsy Moore, and Debra Scammon) is pleased to announce the reselection of Ronald P. Hill as editor of Journal of Public Policy & Marketing. Hill will serve a second three-year term, starting July 1, 2009. According to AMA Vice President of Publications Richard Lutz, “Ron has done a superb job of not only stewarding JPP&M but also championing it to the marketing and public policy communities. The support for his reappointment from all corners of the field was exceptional, and the committee shared this perception. We are very pleased that Ron is willing to continue in this capacity, as it represents a major sacrifice of his time and energy.”
Report: JPP&M Leader in Cutting-Edge Research
According to the 2007 SSCI data, JPP&M is the top-ranked, policy-focused marketing journal. JPP&M’s immediacy index (1.08) is ranked 5th and the impact factor (1.829) is ranked 12th among SSCI’s 70 business journals. JPP&M is the only marketing and policy journal ranked in the top 15.
"Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing" Madhubalan Viswanathan, Srinivas Sridharan, Roland Gau, and Robin Ritchie
Research into consumers and entrepreneurs in south India has discovered that many are unaware of their rights, lack confidence and do not analyze the market place before starting new businesses. Viswanathan, Sridharan, Gau and Ritchie found that teaching consumers and entrepreneurs about the marketplace has far-reaching benefits. Entrepreneurs and consumers, with low levels of literacy and low income, who are taught how to bargain and judge deals in the market place may help improve the economic growth of developing countries. Linda Anderson reports on the study in the May 29 issue of Financial Times.
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"Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?" Sony Ta and Dominick L. Frosch
With more and more branded consumer products finding their way directly into popular television sitcoms and dramas, are prescription drugs soon to follow? Authors Frosch and Ta warn that pharmaceutical product placement in TV shows is a very real possibility that warrants attention from the federal Food and Drug Administration and other policymakers. Mary Carmichael reports on their study in the September 22, 2008 issue of Newsweek.
NEW ON MARKETING POWER
MarketingPower now allows you to rate what you’ve read. Log into the site (top right corner) to rate articles using our gold star method. Even better, we invite you to share your wisest remarks with your fellow JPP&M readers in the comments section. This functionality is available on any recent Executive Summary and Biography page. To give it a try, read "Le Mieux Est L’ennemi Du Bien," from the Fall 2008 issue and post your thoughts.
PLEASE NOTE: This functionality is only available to AMA members.