For more than 25 years, Journal of Public Policy & Marketing has adopted the noteworthy mission of publishing thoughtful articles on how marketing practice shapes and is shaped by societally important factors such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environment.
Print ISSN: 0743-9156; Online ISSN: 1547-7207
Frequency: Semiannual; Current Volume: 28
CURRENT ISSUE | ANNOUNCEMENTS | JPP&M IN THE NEWS | MARKETINGPOWER
INSIDE THE SPRING ISSUE
"The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing" Julie L. Ozanne, Canan Corus and Bige Saatcioglu
Strategic marketing decisions often involve complex and uncertain conditions, such as the long-term safety of genetically modified foods, the effectiveness of new pharmaceuticals drugs, or the adoption of more sustainable business practices. Moreover, urgent social problems arise increasingly at the intersection of the interests of business leaders, policy makers, and consumers. The authors argue that deliberative democracy offers a fruitful approach for understanding marketing’s impact on society by revealing the complex and often conflicting network of interests among stakeholders.
View the Spring 2009 Table of Contents
JPP&M Names New Associate Editor
JPP&M welcomes Les Carlson, Nathan J. Gold Distinguished Professor of Marketing at University of Nebraska–Lincoln, as an Associate Editor. Professor Carlson is a long-standing member of the JPP&M Editorial Board. Les replaces Charles R. Taylor as an Associate Editor.
Professor Taylor, John A. Murphy Professor of Marketing at Villanova University, resigned his position as Associate Editor to become Editor of the International Journal of Advertising. Ray remains an active member of the JPP&M Editorial Board.
View JPP&M's Associate Editors.
2008 Thomas C. Kinnear/JPP&M Award
Marvin Goldberg and Kunter Gunasti have been voted as the 17th recipients of the Thomas C. Kinnear/Journal of Public Policy & Marketing Award for their article “Creating an Environment in Which Youth Are Encouraged to Eat a Healthier Diet,” which appeared in the Fall 2007 (Vol. 26, No. 2) issue of Journal of Public Policy & Marketing.
View the full announcement.
Ronald P. Hill Reappointed JPP&M Editor
In conjunction with the American Marketing Association, the editor search committee (made up of Richard Lutz, Alan Andreasen, Craig Andrews, Pam Ellen, Jack Hollfelder, Betsy Moore, and Debra Scammon) is pleased to announce the reselection of Ronald P. Hill as editor of Journal of Public Policy & Marketing. Hill will serve a second three-year term, starting July 1, 2009. According to AMA Vice President of Publications Richard Lutz, “Ron has done a superb job of not only stewarding JPP&M but also championing it to the marketing and public policy communities. The support for his reappointment from all corners of the field was exceptional, and the committee shared this perception. We are very pleased that Ron is willing to continue in this capacity, as it represents a major sacrifice of his time and energy.”
Report: JPP&M Leader in Cutting-Edge Research
According to the 2007 SSCI data, JPP&M is the top-ranked, policy-focused marketing journal. JPP&M’s immediacy index (1.08) is ranked 5th and the impact factor (1.829) is ranked 12th among SSCI’s 70 business journals. JPP&M is the only marketing and policy journal ranked in the top 15.
"Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?" Sony Ta and Dominick L. Frosch
With more and more branded consumer products finding their way directly into popular television sitcoms and dramas, are prescription drugs soon to follow? Authors Frosch and Ta warn that pharmaceutical product placement in TV shows is a very real possibility that warrants attention from the federal Food and Drug Administration and other policymakers. Mary Carmichael reports on their study in the September 22, 2008 issue of Newsweek.
NEW ON MARKETING POWER
MarketingPower now allows you to rate what you’ve read. Log into the site (top right corner) to rate articles using our gold star method. Even better, we invite you to share your wisest remarks with your fellow JPP&M readers in the comments section. This functionality is available on any recent Executive Summary and Biography page. To give it a try, read "Le Mieux Est L’ennemi Du Bien," from the Fall 2008 issue and post your thoughts.
PLEASE NOTE: This functionality is only available to AMA members.