David W. Stewart, Editor
President's Professor of Marketing
Loyola Marymount University
david.stewart@lmu.edu
Associate Editors
Stacey Menzel Baker, University of Wyoming
Barbara Bickart, Boston University
Lauren G. Block, Baruch College/CUNY
Shintaro Okazaki, Universidad Autónoma de Madrid
Joshua L. Wiener, Oklahoma State University
Jerome Williams, Rutgers University
Robert Lusch, AMA Vice President of Publications
James and Pamela Muzzy Chair in Entrepreneurship
McGuire Center for Entrepreneurship Executive Director Department of Marketing
Eller College of Management
University of Arizona
McClelland Hall 202D
1130 E. Helen St.
Tucson, AZ 85721-0108
Tel: (520) 621-7480
E-mail: rlusch@eller.arizona.edu
AMERICAN MARKETING ASSOCIATION
311 South Wacker Drive, Suite 5800
Chicago, IL 60606-5819
Main Switchboard: (800) AMA-1150 or (312) 542-9000
Editorial Staff
Christopher Bartone, Director of Publications, Journals
Andy Seagram, Managing Editor
Tim Arehart, Graphics Editor
Marilyn Stone, Senior Copy Editor
Michelle Kritselis, Copy Editor
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