Ronald Paul Hill, Editor
Villanova School of Business
Villanova University
Bartley Hall
800 Lancaster Avenue
Villanova, PA 19085
Tel: (610) 519-3256
E-mail: ronald.hill@villanova.edu
Editorial Office
Christopher Bartone
Tel: (312) 542-9029
Fax: (312) 922-3763
E-mail: jppm@ama.org
Associate Editors
Stacey Menzel Baker, University of Wyoming
Lauren G. Block, Baruch College/CUNY
Leslie C. Carlson, University of Nebraska-Lincoln
Elizabeth S. Moore, University of Notre Dame
Madhu Viswanathan, University of Illinois, Urbana-Champaign
Joshua L. Wiener, Oklahoma State University
Robert Lusch, AMA Vice President of Publications
James and Pamela Muzzy Chair in Entrepreneurship
McGuire Center for Entrepreneurship Executive Director Department of Marketing
Eller College of Management
University of Arizona
McClelland Hall 202D
1130 E. Helen St.
Tucson, AZ 85721-0108
Tel: (520) 621-7480
E-mail: rlusch@eller.arizona.edu
AMERICAN MARKETING ASSOCIATION
311 South Wacker Drive, Suite 5800
Chicago, IL 60606-5819
Main Switchboard: (800) AMA-1150 or (312) 542-9000
Editorial Staff
Christopher Bartone, Managing Editor
Andy Seagram, Associate Managing Editor
Tim Arehart, Graphics Editor
Marilyn Stone, Technical Editor
Brook A. Hubner, Public Relations Coordinator
E-mail: brook.hubner@villanova.edu
Advertising Staff
Richard Ballschmiede, Advertising Sales Director
Sally Schmitz, Publications Production Manager
Tel: (312) 542-9076
Fax: (312) 922-3763