Ronald Paul Hill, Editor
Villanova School of Business
Villanova University
Bartley Hall
800 Lancaster Avenue
Villanova, PA 19085
Tel: (610) 519-3256
E-mail: ronald.hill@villanova.edu
Editorial Office
Christopher Bartone
Tel: (312) 542-9029
Fax: (312) 922-3763
E-mail: jppm@ama.org
Associate Editors
Stacey Menzel Baker, University of Wyoming
Lauren G. Block, Baruch College/CUNY
Leslie C. Carlson, University of Nebraska-Lincoln
Elizabeth S. Moore, University of Notre Dame
Madhu Viswanathan, University of Illinois, Urbana-Champaign
Joshua L. Wiener, Oklahoma State University
Brook A. Hubner, Public Relations Coordinator
E-mail: brook.hubner@villanova.edu
Richard J. Lutz, AMA Vice President of Publications
J. C. Penney Professor of Marketing
Department of Marketing
Warrington College of Business Administration
University of Florida
212 Bryan Hall, P.O. Box 117155
Gainesville, FL 32611-7155
Tel: (352) 273-3273
Fax: (352) 846-0457
E-mail: richard.lutz@cba.ufl.edu
AMERICAN MARKETING ASSOCIATION
311 South Wacker Drive, Suite 5800
Chicago, IL 60606-5819
Main Switchboard: (800) AMA-1150 or (312) 542-9000
Editorial Staff
Francesca V. Cooley, Managing Editor
Christopher Bartone, Associate Managing Editor
Andy Seagram, Technical Editor
Tim Arehart, Graphics Editor
Advertising Staff
Richard Ballschmiede, Advertising Sales Director
Sally Schmitz, Publications Production Manager
Tel: (312) 542-9076
Fax: (312) 922-3763