Ronald Paul Hill, Editor
Villanova School of Business
Villanova University
Bartley Hall
800 Lancaster Avenue
Villanova, PA 19085
Tel: (610) 519-3256
E-mail: ronald.hill@villanova.edu
Christopher Bartone, Assistant to the Editor
Tel: (312) 542-9029
Fax: (312) 922-3763
E-mail: jppm@ama.org
Associate Editors
Lauren G. Block , Baruch College/CUNY
George R. Franke, University of Alabama
Elizabeth S. Moore, University of Notre Dame
Debra J. Ringold, Willamette University
Charles R. Taylor, Villanova University
Joshua L. Wiener, Oklahoma State University
Brook A. Hubner, Public Relations Coordinator
E-mail: brook.hubner@villanova.edu
Richard J. Lutz, AMA Vice President of Publications
J. C. Penney Professor of Marketing
Department of Marketing
Warrington College of Business Administration
University of Florida
212 Bryan Hall, P.O. Box 117155
Gainesville, FL 32611-7155
Tel: (352) 273-3273
Fax: (352) 846-0457
E-mail: richard.lutz@cba.ufl.edu
AMERICAN MARKETING ASSOCIATION
311 South Wacker Drive, Suite 5800
Chicago, IL 60606-5819
Main Switchboard: (800) AMA-1150 or (312) 542-9000
Editorial Staff
Jack Hollfelder, Senior Director, Publishing
Francesca V. Cooley, Managing Editor
Chris Bartone, Assistant to the Editor
Andy Seagram, Technical Editor
Mary Loye, Graphics Editor
Advertising Staff
Richard Ballschmiede, Advertising Sales Director
Sally Schmitz, Publications Production Manager
Tel: (312) 542-9076
Fax: (312) 922-3763