Manuscript Review
Review Process
The procedures guiding the selection of articles for publication in JPP&M require that no manuscript be accepted until it has been reviewed by the editor and at least two reviewers. The decision of the editor to publish the manuscript is influenced considerably by the judgments of these advisors, who are experts in their respective fields. The author's name and credentials are removed prior to forwarding a manuscript to a reviewer so as to maximize objectivity and ensure that a manuscript is judged solely on the basis of its content and contribution to the field.
Evaluation Criteria
Manuscripts submitted for publication consideration in JPP&M are judged on the basis of their potential contribution to knowledge about the joint impact of marketing and government policies and actions on economic performance, consumer welfare, and business decisions. For a manuscript to be published in JPP&M, it must meet two key criteria:
- It must make a contribution to knowledge in marketing. It must provide new insights, new ideas, and/or new empirical results.
- It must be based on sound evidence, whether through literature review, theory, or empirical research. It is expected that articles submitted for publication consideration to JPP&M will be more theory based, more literature based, and/or more rigorously empirical than those articles published in journals whose primary target audience is practicing managers.
Under conditions of space constraints and equal potential contribution to marketing knowledge, an article with a broader readership appeal is more likely to be published in JPP&M.
Review Policies
- Members of the JPP&M editorial review board are appointed by the editor for maximum three-year terms. They may be reappointed or may be replaced for cause by the editor at any time.
- All reviews will use a double-blind review process.
- The editor has the final authority for the acceptance or rejection of any article.
- No formal articles by the editor may be submitted or accepted for publication in JPP&M during the editor's term of office.
Print ISSN: 0743-9156 | Online ISSN: 1547-7207 | Frequency: Semi-annual | Current Volume: 27