2000–2009 2006–2009 2003–2005 2000–2002
Most-Cited Articles 2000-2009
1. Privacy Concerns and Consumer Willingness to Provide Personal Information
Joseph Phelps, Glen Nowak, and Elizabeth Ferrell
Volume 19, Number 1, Spring 2000
Full Text
2. Dimensions of Privacy Concern Among Online Consumers
Kim Bartel Sheehan and Mariea Grubbs Hoy
Volume 19, Number 1, Spring 2000
Full Text
3. Consumer Online Privacy: Legal and Ethical Issues
Eve M. Caudill and Patrick E. Murphy
Volume 19, Number 1, Spring 2000
Full Text
4. Protecting Privacy Online: Is Self-Regulation Working?
Mary J. Culnan
Volume 19, Number 1, Spring 2000
Full Text
5. Internet Privacy and Security: An Examination of Online Retailer Disclosures
Anthony D. Miyazaki and Ana Fernandez
Volume 19, Number 1, Spring 2000
Full Text
6. Marketing Social Marketing in the Social Change Marketplace
Alan R. Andreasen
Volume 21, Number 1, Spring 2002
Full Text
7. Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development
William L. Wilkie and Elizabeth S. Moore
Volume 22, Number 2, Fall 2003
Full Text
8. Building Brand Equity through Corporate Societal Marketing
Steve Hoeffler and Kevin Lane Kell
Volume 21, Number 1, Spring 2002
Full Text
9. Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs
John E. Calfee
Volume 21, Number 2, Fall 2002
Full Text
10. Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue
George R. Milne
Volume 19, Number 1, Spring 2000
Full Text
Most-Cited Articles 2006-2009
1. Interventions to Break and Create Consumer Habits
Bas Verplanken and Wendy Wood
Volume 25, Number 1, Spring 2006
Full Text
2. The Dark Side of Choice: When Choice Impairs Social Welfare
Simona Botti and Sheena S. Iyengar
Volume 25, Number 1, Spring 2006
Full Text
3. Behavioral Economics and Marketing in Aid of Decision Making Among the Poor
Marianne Bertrand, Sendhil Mullainathan, and Eldar Shafir
Volume 25, Number 1, Spring 2006
Full Text
Most-Cited Articles 2003-2005
1. Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development
William L. Wilkie and Elizabeth S. Moore
Volume 22, Number 2, Fall 2003
Full Text
2. Effects of Direct-to-Consumer Advertising on Medication Choice: The Case of Antidepressants
Julie M. Donohue, and Ernst R. Berndt
Volume 23, Number 2, Fall 2004
Full Text
3. Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion
Cornelia Pechmann, Linda Levine, Sandra Loughlin, and Frances Leslie
Volume 24, Number 2, Fall 2005
Full Text
Most-Cited Articles 2000-2002
1. Privacy Concerns and Consumer Willingness to Provide Personal Information
Joseph Phelps, Glen Nowak, and Elizabeth Ferrell
Volume 19, Number 1, Spring 2000
Full Text
2. Dimensions of Privacy Concern Among Online Consumers
Kim Bartel Sheehan and Mariea Grubbs Hoy
Volume 19, Number 1, Spring 2000
Full Text
3. Consumer Online Privacy: Legal and Ethical Issues
Eve M. Caudill and Patrick E. Murphy
Volume 19, Number 1, Spring 2000
Full Text