Mission
Journal of Public Policy & Marketing (JPP&M) is the premier academic and professional journal that chronicles and analyzes the joint impact of marketing and governmental policies and actions on economic performance, consumer welfare, and business decisions. Written for concerned marketing scholars, policymakers, government officials, legal scholars, practicing attorneys, and executives, JPP&M examines the interface between marketing and public policy and the functioning and performance of the nation's economy. Articles encompass broad societal concerns that range from enviromental and health-related issues to privacy and financial well-being. JPP&M is highly respected for its topical and insightful commentary.
Primary Reader Targets
The primary audiences for JPP&M are academic scholars interested in researching the issues, public policy decision makers at all levels of government, and marketing executive faced with public policy concerns.
Relevance to Reader Group
The journal serves several different audiences: academic researchers, public policymakers, marketing managers, trade association representatives, attorneys, and consumer advocates. Therefore, every article must make a definitive contribution to at least one, and ideally several, of these audience groups. Also, because JPP&M readers differ in background and research orientation, manuscripts must be free of jargon exclusive to one discipline.
Manuscript Development and Review
Articles generally submitted to JPP&M undergo a refereed, double-blind review process and must be submitted in accordance with established manuscript guidelines. Criteria used by reviewers will be consistent with JPP&M's mission statement. The editor has final review and decision authority for all articles. Contributed articles from practitioners and public policymakers may be added to JPP&M at the discretion of the editor.
The Editorial Review Board represents leading scholars and thought leaders in the public policy area. Members of the Review Board are appointed by and serve at the discretion of the editor. The composition of the Review Board is consistent with and represents a balance of the experience and expertise in the subjects covered.
Scholarly Contribution
JPP&M's primary focus is to publish articles that contribute to knowledge by providing new perspectives, new empirical results, or new research methods. Articles accepted for publication must meet high standards for scholarship. Therefore, JPP&M publishes high-quality empirical, conceptual, and methodological articles on marketing and public policy issues.
Varied Perspectives
JPP&M seeks manuscripts from a variety of disciplines that represent diverse perspectives. Therefore, submission of manuscripts from individuals with disparate backgrounds is encouraged. For example, prospective authors might have backgrounds in marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal's only requirements are that manuscripts must be well documented, well reasoned, balanced, and relevant.
Content of Published Articles
JPP&M publishes articles on (1) current public policy subjects and (2) enduring conceptual or empirical studies that have public policy implications.
First, because JPP&M publishes articles on current public policy issues, manuscripts that address topical problems are strongly encouraged. The focus of articles should be thoughtful and insightful analyses of public issues that affect the profession of marketing. Articles should be scholarly, practical, and well documented, and they should meet generally accepted standards for conceptual and analytical rigor appropriate for a premier professional journal. Recent issues addressed in the journal have included consumer privacy, product warnings, deregulation, the role of the FTC and the state in regulating marketing and advertising, health care, pricing, international trade, and vulnerable populations.
Second, JPP&M encourages the submission of manuscripts that advance theory development or research methods in the field. For example, manuscripts that focus on understanding consumers' processing of warning messages, developing methods for clustering products into relevant markets for antitrust analysis, or providing ethical foundations of appropriate marketing activity are suitable for publication.
Stimulating Interest in Marketing and Public Policy Research
JPP&M endeavors to inform its readers about ongoing public policy debates. Therefore, the journal encourages the submission of thoughtful statements on current controversies as a means of influencing the direction of further research.
JPP&M also encourages young scholars to submit manuscripts on marketing and public policy topics. The journal will continue to play a significant role in helping emerging scholars develop their research programs.