Thomas C. Kinnear/Journal of Public Policy & Marketing Award
Marvin Goldberg, Keith E. Niedermeier, Lori J. Bechtel, and Gerald J. Gorn have been voted as the 16th recipients of the Thomas C. Kinnear/Journal of Public Policy & Marketing Award for their article “Heightening Adolescent Vigilance Toward Alcohol Advertising to Forestall Alcohol Use,” which appeared in the Fall 2006 (Vol. 25, No. 2) issue of Journal of Public Policy & Marketing.
The award honors articles published in Journal of Public Policy & Marketing that have made a significant contribution to the understanding of marketing and public policy issues within the past three years (2005–2007). From a list of all eligible articles, a committee composed of JPP&M’s associate editors nominated articles for consideration. Then, from the articles that received the greatest number of nominations, Editorial Review Board members selected one article that was most deserving of the award.
Generously funded by Thomas C. Kinnear, his colleagues, friends, and former students and administered through the AMA Foundation, the award’s purpose is to encourage authors to continue to produce high-quality research in marketing and public policy. The award consists of both a plaque and a cash prize. The award was announced at the American Marketing Association’s 2008 Winter Marketing Educators’ Conference, which was held February 15–18 at the Hilton Austin in Austin, Texas, and it was presented to the authors at the Marketing and Public Policy Conference, which was held May 29–31 at the Loews Philadelphia Hotel in Philadelphia.
- Marvin Goldberg is Irving & Irene Bard Professor of Business Administration, Smeal College of Business, Pennsylvania State University.
- Keith E. Niedermeier is Visiting Assistant Professor of Marketing, The Wharton School, University of Pennsylvania.
- Lori J. Bechtel is Chancellor and Professor of Biobehavioral Health, Penn State Altoona.
- Gerald J. Gorn is Chair Professor of Marketing, School of Business and Management, Hong Kong University of Science & Technology.
Previous Winners
2007 Exceptional Contribution by a JPP&M Reviewer
The Editorial Review Board has authorized the editor to recognize the one person each year whose work has been the most instrumental in contributing to editorial decisions and in improving the quality of manuscripts submitted to JPP&M.
Julie Ozanne, Associate Professor of Marketing, R.B. Pamplin College of Business, Virginia Polytechnic Institute and State University, is cited for her outstanding service as a reviewer and an Editorial Review Board member during 2007.
Previous Winners
Print ISSN: 0743-9156 | Online ISSN: 1547-7207 |
Frequency: Semiannual | Current Volume: 27