Thomas C. Kinnear/Journal of Public Policy & Marketing Award
Marvin Goldberg and Kunter Gunasti have been voted as the 17th recipients of the Thomas C. Kinnear/Journal of Public Policy & Marketing Award for their article “Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet,” which appeared in the Fall 2007 (Vol. 26, No. 2) issue of Journal of Public Policy & Marketing.
The award honors articles published in Journal of Public Policy & Marketing that have made a significant contribution to the understanding of marketing and public policy issues within the past three years (2005–2007). From a list of all eligible articles, a committee composed of JPP&M’s associate editors nominated articles for consideration. Then, from the articles that received the greatest number of nominations, Editorial Review Board members selected one article that was most deserving of the award.
Generously funded by Thomas C. Kinnear, his colleagues, friends, and former students and administered through the AMA Foundation, the award’s purpose is to encourage authors to continue to produce high-quality research in marketing and public policy. The award consists of both a plaque and a cash prize. The award is announced at the American Marketing Association’s 2009 Winter Marketing Educators’ Conference, to be held February 20-23, at the Mariott Tampa Waterside in Tampa, FL, and it is presented to the authors at the Marketing and Public Policy Conference, scheduled for May 28–30 at The Madison in Washington, D.C.
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Marvin Goldberg is Irving & Irene Bard Professor of Business Administration, Smeal College of Business, Pennsylvania State University.
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Kunter Gunasti is a doctoral student, Department of Marketing, Pennsylvania State University
Previous Winners
2008 Exceptional Contribution by a JPP&M Reviewer
The Editorial Review Board has authorized the editor to recognize the one person each year whose work has been the most instrumental in contributing to editorial decisions and in improving the quality of manuscripts submitted to JPP&M.
Alan R. Andreasen, Professor of Marketing in the McDonough School of Business at Georgetown University and Executive Director of the Social Marketing Institute, is cited for his outstanding service as a reviewer and an Editorial Review Board member during 2008.
Previous Winners