Volume 76, Number 3, May 2012
How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation
Alex R. Zablah, George R. Franke, Tom J. Brown, & Darrell E. Bartholomew
Web Appendix
Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?
Christian Homburg, Martin Artz, & Jan Wieseke
Web Appendix
Volume 76, Number 2, March 2012
Brand Love
Rajeev Batra, Aaron Ahuvia, & Richard P. Bagozzi
Web Appendix
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
Christian Schulze, Bernd Skiera, & Thorsten Wiesel
Web Appendix
When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews
Yubo Chen, Yong Liu, & Jurui Zhang
Web Appendix
Volume 76, Number 1, January 2012
The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It?
Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, & Marnik G. Dekimpe
Web Appendix
The Effect of Brand Acquisition and Disposal on Stock Returns
Michael A. Wiles, Neil A. Morgan, & Lopo L. Rego
Web Appendix
The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information
Gina S. Mohr, Donald R. Lichtenstein, & Chris Janiszewski
Web Appendix
Measuring and Managing Returns from Retailer-Customized Coupon Campaigns
Rajkumar Venkatesan & Paul W. Farris
Web Appendix