Area Editors
KUSUM AILAWADI
Dartmouth University
STEVEN BROWN
University of Houston
ALEXANDER CHERNEV
Northwestern University
PETER DANAHER
Monash University
INGE GEYSKENS
Tilburg University
RAJDEEP GREWAL
Pennsylvania State University
CHRISTIAN HOMBURG
University of Mannheim
WAYNE HOYER
University of Texas at Austin
JOHN HULLAND
University of Georgia
JEFFREY INMAN
University of Pittsburgh
BARBARA KAHN
University of Pennsylvania
ROBERT KOZINETS
York University
V. KUMAR
Georgia State University
ROBERT LEONE
Texas Christian University
LEIGH MCALISTER
University of Texas at Austin
CHRISTINE MOORMAN
Duke University
STEPHEN NOWLIS
Washington University
JOSEPH NUNES
University of Southern California
ROBERT PALMATIER
University of Washington
ARIC RINDFLEISCH
University of Wisconsin-Madison
SANJAY SOOD
University of California, Los Angeles
JAN-BENEDICT E.M. STEENKAMP
University of North Carolina
Theory Development Editors
AJAY KOHLI
Georgia Institute of Technology
DEBBIE MACINNIS
University of Southern California