The overall goal of the "Book Review" section is to provide a critical review of recent books that are likely to be relevant to Journal of Marketing readers. More specifically, the objective of each review is to assist readers in assessing the potential value of the book. Accordingly, a review will endeavor to identify not only a book's strengths but also any areas that need elaboration. Furthermore, each review will relate the content of a book to that available in other relevant titles. Most reviews will be approximately 1000 words. Reviews that simultaneously assess two or three books on the same topic will be longer but will provide an integrative assessment across those books.
For further information on writing a book review, please see the JM Book Review Guidelines, and for previous book reviews, click here.
From time to time, in addition to providing book reviews, this section will publish biographical reflections of leading marketing scholars. These essays are very popular with Journal of Marketing readers. Click here for contributions from previous issues.
The Book Review Editor will initiate book reviews and essays. Unsolicited reviews or essays will not be accepted; however, potential contributors are encouraged to discuss the possibility of such reviews or essays with the Book Review Editor.
In the spirit of improving the value of the "Book Review" section, if you have any suggestions or comments, please contact Book Review Editor Sandeep Krishnamurthy at sandeepresearch@gmail.com.