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The results, derived from a census of publication activity in the leading marketing journals of 337 scholars from the top 70 institutions who were promoted between 1992 and 2006, indicate that, on average, from conferral of PhD to promotion to associate professor in the marketing faculty in the top 10 institutions, academics were required to produce .57 publications in the leading marketing journals per year, compared with .47 in the top 11–20 institutions, .47 in the top 21–40 institutions, and .26 in the top 41–70 institutions. The results for promotion from associate professor to full professor indicate that, on average, the top 10 institutions required .61 publications in the leading marketing journals per year, compared with .43 in the top 11–20 institutions, .35 in the top 21–40 institutions, and .24 in the top 41–70 institutions. Furthermore, to assess productivity warranting exception, the authors of this study calculate the average number of publications per year since receiving a PhD (R_i) from an examination of published scholars in the four leading marketing journals (1982–2006). The findings indicate that 79.75% of scholars had an R_i between .040 and .275, 10.23% of scholars had an R_i between .276 and .464, 7.44% of scholars had an R_i between .465 and .799, and 2.57% of scholars had an R_i between .800 and 1.697. Finally, in relation to the drivers of productivity, the results indicate that, in general, only scholars whose training was obtained at the top 20 institutions were able to publish a greater number of leading marketing journal articles.

Managerially, the findings of this study shed light on one of the most important aspects of the field—namely, productivity in the leading marketing journals. Although these findings provide new insight into how many articles in leading marketing journal it takes to get promoted at the top 70 marketing institutions, or the number of publications in leading marketing journals that warrant exception, it is important to understand the work here is not intended to serve as rigid standards but rather to provide objective data to facilitate the evaluation of a faculty member’s record to determine whether he or she has achieved a level of productivity that sets him or her apart from others in the market.

Biography
Steven H. Seggie is Assistant Professor of Marketing at Ozyegin University, Istanbul, Turkey. Previously he was Assistant Professor of Marketing at Bilkent University, Ankara, Turkey. His primary research interests are in interorganizational relationships and the scientometrics of marketing. He currently serves on the editorial review board of Journal of International Marketing. He has also taught at Michigan State University. He has a PhD from Michigan State University and an undergraduate degree from the University of Glasgow.

David A. Griffith is Associate Professor of Marketing in the Eli Broad Graduate School of Management at Michigan State University. His primary research interests are international marketing strategy, the employment of firm resources for strategic marketing effectiveness, and marketing as a field of inquiry. His research has been published in numerous journals, including Journal of Marketing, Journal of Retailing, Journal of International Business Studies, Journal of Operations Management, Journal of Advertising, Journal of International Marketing, and Journal of World Business. He is currently editor of Journal of International Marketing and is on the editorial review boards of Journal of World Business and International Marketing Review. He has taught at University of Hawai’i at Manoa, the Japan–America Institute of Management Science, Wirtschaftsuniversität Wien, University of Oklahoma, and Kent State University.

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