Volume 71, Number 4
October 2007
Consumer File Sharing of Motion Pictures
Thorsten Hennig-Thurau, Victor Henning, & Henrik Sattler
Executive Summary and Biography Full Text
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
Yuping Liu
Executive Summary and Biography Full Text
Behavioral Consequences of Overbooking Service Capacity
Florian v. Wangenheim & Tomás Bayón
Executive Summary and Biography Full Text
Quasi-Darwinian Selection in Marketing Relationships
Nermin Eyuboglu & Andreas Buja
Executive Summary and Biography Full Text
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler, Felix Eggers, & Mark B. Houston
Executive Summary and Biography Full Text
Managing the Future: CEO Attention and Innovation Outcomes
Manjit S.Yadav, Jaideep C. Prabhu, & Rajesh K. Chandy
Executive Summary and Biography Full Text
The Power of Stars: Do Star Actors Drive the Success of Movies?
Anita Elberse
Executive Summary and Biography Full Text
Friendship Versus Business in Marketing Relationships
Kent Grayson
Executive Summary and Biography Full Text
Optimal Design of Consumer Contests
De Liu, Xianjun Geng, & Andrew B. Whinston
Executive Summary and Biography Full Text
Strategic Change Implementation and Performance Loss in the Front Lines
Jun Ye, Detelina Marinova, & Jagdip Singh
Executive Summary and Biography Full Text
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Robert W. Palmatier, Rajiv P. Dant, & Dhruv Grewal
Executive Summary and Biography Full Text
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
Sertan Kabadayi, Nermin Eyuboglu, & Gloria P. Thomas
Executive Summary and Biography Full Text
Book Reviews (Online Exclusive)
Reviews of Private Label Strategy, by Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, and The Elusive Fan, by Irving Rein, Philip Kotler, & Ben Shields.
Full Text
Subject and Author Index to Volume 71
Full Text