Volume 70, Number 4
October 2006
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Xueming Luo & C.B. Bhattacharya
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The Influence of Avatars on Online Consumer Shopping Behavior
Martin Holzwarth, Chris Janiszewski, & Marcus M. Neumann
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Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gary F. Gebhardt, Gregory S. Carpenter, & John F. Sherry Jr.
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It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion
Joann Peck & Jennifer Wiggins
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Marketing’s Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Xueming Luo & Naveen Donthu
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Upgrades and New Purchases
Erica Mina Okada
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Influence Tactics for Effective Adaptive Selling
Richard G. McFarland, Goutam N. Challagalla, & Tasadduq A. Shervani
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How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
Pierre Chandon & Brian Wansink
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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, & Kenneth R. Evans
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Achieving Marketing Objectives Through Social Sponsorships
Carolyn J. Simmons & Karen L. Becker-Olsen
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The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Rajagopal Raghunathan, Rebecca Walker Naylor, & Wayne D. Hoyer
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Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Daniel J. Howard & Roger A. Kerin
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Book Reviews (Online Exclusive)
Reviews of Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity, by Brian Wansink, and Bayesian Statistics and Marketing, by Peter E. Rossi, Greg M. Allenby, & Robert McCulloch.
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Subject and Author Index to Volume 70
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