Volume 69, Number 4
October 2005
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, Frederick E. Webster Jr., Jan-Benedict E.M. Steenkamp, William L. Wilkie, Jagdish N. Sheth & Rajendra R. Sisodia, Roger A. Kerin, Deborah MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, Don T. Johnson, Mandeep Singh, & Richard Staelin
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Do Satisfied Customers Really Buy More? Examining Moderating Influences in a Retailing Context
Kathleen Seiders, Glenn B. Voss, Dhruv Grewal, & Andrea L. Godfrey
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Does Distance Still Matter? Geographic Proximity and New Product Development
Shankar Ganesan, Alan J. Malter, & Aric Rindfleisch
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Resolving the Capability–Rigidity Paradox in New Product Innovation
Kwaku Atuahene-Gima
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Reference Price Research: Review and Propositions
Tridib Mazumdar, S.P. Raj, & Indrajit Sinha
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The Formation of Buyer–Supplier Relationships: Detailed Contact Drafting and Close Partner Selection
Stefan Wuyts & Inge Geyskens
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The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
Judith A. Garretson & Scot Burton
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Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart, Venkatesh Shankar, Fareena Sultan, & Glen L. Urban
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Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and Kumar
Tim Ambler
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Special Section on Customer Relationship Management
A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go
William Boulding, Richard Staelin, Michael Ehret, & Wesley J. Johnston
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A Strategic Framework for Customer Relationship Management
Adrian Payne & Pennie Frow
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The Role of Relational Information Processes and Technology Use in Customer Relationship Management
Satish Jayachandran, Subhash Sharma, Peter Kaufman, & Pushkala Raman
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Strategic Firm Commitments and Rewards to Customer Relationship Management in Online Retailing
Raji Srinivasan & Christine Moorman
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Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
Sunil Mithas, M.S. Krishnan, & Claes Fornell
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The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention
Anders Gustafsson, Michael D. Johnson, & Inger Roos
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Reducing Adverse Selection Through Customer Relationship Management
Yong Cao & Thomas S. Gruca
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Incorporating Strategic Consumer Behavior into Consumer Valuation
Michael Lewis
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Managing Marketing Communications with Multichannel Customers
Jacquelyn S. Thomas & Ursula Y. Sullivan
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Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships
Lynette Ryals
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Customer Strategy: Observations from the Trenches
Martha Rogers
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Marketing Literature Review
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Book Reviews
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Subject and Author Index to Volume 69
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