Vol. 72, No. 2
March 2008
Customer Equity: An Integral Part of Financial Reporting
Thorsten Wiesel, Bern Skiera, & Julian Villanueva
Executive Summary and Biography Full Text
Demand-Based Pricing Versus Past-Price Dependence: A Cost-Benefit Analysis
Shuba Srinivasan, Koen Pauwels, & Vincent Nijs
Executive Summary and Biography Full Text
Do Frontline Mechanisms Matter? Impact Of Quality And Productivity Orientations On Unit Revenue, Efficiency And Customer Satisfaction
Jagdip Singh, Detelina Marinova, & Ye Jun
Executive Summary and Biography Full Text
Convergent Products: What Functionalities Add More Value to the Base?
Tripat Gill
Executive Summary and Biography Full Text
Supply Chain Contagion
Richard McFarland, James Bloodgood, & Janice Payan
Executive Summary and Biography Full Text
Trust at Different Organizational Levels
Eric Fang
Executive Summary and Biography Full Text
Determinants of Perceived Web Site Interactivity
Ji Hee Song & George M. Zinkhan
Executive Summary and Biography Full Text
Innovation’s Effect on Firm Value and Risk: Insights from Consumer Packaged Goods
Alina Sorescu & Jelena Spanjol
Executive Summary and Biography Full Text
Configurations of Marketing and Sales: A Taxonomy
Christian Homburg, Ove Jensen, & Harley Krohmer
Executive Summary and Biography Full Text
Book Reviews (Online Exclusive)
Reviews of The Complete Guide to Accelerating Sales Force Performance by Andris A. Zoltners, Prabhakant Sinha, and Greggor A. Zoltners, and Sales Force Design for Strategic Advantage by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer
Full Text